Spring Marketing Tactics: Ramping Up for Maintenance Season

Paul Belessis, Growth Marketing Manager at ServiceTitan, joins the show to share essential Spring marketing tactics for contractors transitioning out of shoulder season. Paul discusses the critical importance of a proactive maintenance strategy to build a solid pipeline for the summer months. He breaks down how to leverage Marketing Pro for cost-effective, multi-channel campaigns, starting with low-cost emails and layering in text messages, Meta ads, and direct mail. Learn about upcoming innovations like AI outbound agents, the power of neighborhood-specific targeting, and how to use the “rule of seven” to ensure your message resonates with customers during the spring thaw.

Join us as we discuss:

• [1:28] Building up a maintenance marketing strategy for the Spring season

• [7:40] Best practices for implementing omnichannel marketing with Marketing Pro

• [14:59] Converting maintenance visits into future sales opportunities
  

Check out these resources we mentioned during the podcast:

• Marketing Pro

• Scheduling Pro

• Follow Paul on Instagram, TikTok, or YouTube!
  

You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here.

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