Spotlight | The Regenerative Tea Action Project

The Regenerative Tea Farming Action Project collaborates with smallholder tea farmers and cooperatives to promote the adoption and commercial benefits of regenerative organic farming. The project has advanced from strategic planning to field-level implementation, targeting in-depth agronomic and ecological innovation through four “deep dives” that address soil health and ecosystem resilience, biodiversity, nutrient density, regenerative certification, and carbon and tea.

Founder Annabel Kalmer joins Tea Biz to describe the project’s pioneering effort to transform the global tea sector into a regenerative powerhouse, integrating agronomic innovation, ecological integrity, and financial sustainability.

BIO: Annabel Kalmar established Tea Rebellion to transform the tea industry through direct trade, transparency, and single-origin sourcing. Since its launch in 2018, the B Corp-certified brand has won more than 20 international tasting awards. A graduate of the University of California, Davis, and the London Business School, Kalmar holds degrees in agricultural economics and business management and has conducted fieldwork in Latin America. She divides her time between Toronto, Canada, and London, UK.

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