Spotlight | A Call for Collaboration

This year’s State of the Tea Industry forecast is different by design. Instead of publishing a finished report and inviting reaction afterward, we’re opening the process itself. The 2026 forecast is intentionally collaborative—published in draft and shaped by informed public commentary from across the tea ecosystem. If you work in production, trade, branding, retail, logistics, or policy, your perspective has value. By contributing publicly, you’re not just reacting to trends—you’re helping refine them, challenge assumptions, and improve the final analysis. In today’s featured Spotlight, I’ll explain how this collaborative approach works—and how thoughtful participation can elevate both the forecast and the voices behind it. | Podlink signup: https://pod.link/1549975153

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