A company's values are what truly drive its value. In this episode of Speaking of Purpose, Maya Colombani, Chief Sustainability, Human Rights and Diversity, Equity & Inclusion Officer at L’ORÉAL Canada, shares how her company’s sustainability strategy drives innovation, talent development and financial growth. From integrating sustainability, diversity, equity and inclusion and social impact into every part of the business to building partnerships with Indigenous communities, Maya shows what it looks like to be a force for good and a global market mover.

Shareholder, consumer and employee activism are top of mind for CEOs. Some companies are bending under pressure, while others are doubling down. So who really holds the power?

In this episode of Speaking of Purpose, we sit down with Andrew Jones of the Conference Board to explore how today’s most resilient companies are embracing their communities and harnessing stakeholder influence to better navigate risk, build brand trust, and align values with long-term success. Plus, we look at the latest data on activism to what it means for the future of business.

Trust-based philanthropy has been a growing movement for the past five years, but it hasn’t come without its fair share of naysayers and skeptics. In this episode of Speaking of Purpose, we talk to Shaady Salehi, Co-Founder & Executive Director at the Trust-Based Philanthropy Project as the initiative enters its next phase of growth. In this conversation, we tackle the myths, the benefits, the opportunities and what it takes to forge nonprofit partnerships that in fact enable funders to realize their investment goals, if they are willing to practice a bit of flexibility and… trust!

Show Notes:

Learn more about Trust-based philanthropy → https://www.trustbasedphilanthropy.org/

Dive into Benevity’s State of Corporate Purpose report → https://benevity.com/state-of-corporate-purpose-2025

Learn more about Unite in Advance → https://nonprofitquarterly.org/unite-in-advance-philanthropy-coalition-launches-solidarity-campaign/

Learn more about Meet the Moment → https://www.trustbasedphilanthropy.org/meet-the-moment