Are you ready to elevate your speaking game and attract lucrative speaking engagements?

Diane Diaz, our lead speaking coach, sits down with one of our clients, Cherlette McCullough, a licensed marriage and family therapist, to delve into the keys to crafting a compelling signature talk that not only resonates with audiences but also leads to paid speaking opportunities.

Key Highlights:

• Cherlette’s Journey: Discover how Cherlette transitioned from community speaking to landing high-paying gigs by refining her presentations and focusing on impactful delivery.
• Signature Talk Breakdown: Learn the components of Cherlette’s successful signature talk, “From Selfie to Self-Reflection,” and how her engaging approach and relatable content captivated her audience.
• Audience Engagement Tips: Get inspired by Cherlette’s innovative strategies to involve the audience, making her talks memorable and actionable.
• Visibility and Media Appearances: Understand the importance of visibility in the speaking world and how Cherlette leveraged media opportunities to expand her reach.
• Coaching and Growth: Hear firsthand how working with a speaking coach can transform your presentations and boost your confidence, leading to more significant opportunities.

You’ll learn:

• How a single talk led to multiple paid engagements for Cherlette
• The unique activity Cherlette used to captivate her audience and make her leadership talk unforgettable
• Why it’s essential to think outside the box when choosing your speaking topics and audiences
• How Cherlette’s consistent visibility and media presence has contributed to her speaking success

We know you’ll be inspired to get out there on the speaking circuit!

Links:

Show notes at https://www.speakingyourbrand.com/396/

Cherlette’s website: https://www.cherlettemccullough.com/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Work with us in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Diane Diaz = https://www.linkedin.com/in/dianediaz/
• Cherlette McCullough (guest) = https://www.linkedin.com/in/cherlette-mccullough-22ab0b18/

Related Podcast Episodes:

• Episode 373: From Free to Fee: How to Get an ROI from Speaking
• Episode 367: Steps for Creating Your Speaking and Visibility Plan

Sharing personal stories are essential for memorable and impactful presentations.

How specific should your stories be? How do you connect your story to your overall message and framework?

This is exactly what we work on with our Thought Leader Academy clients in their VIP Day to create their signature talk.

You’ll hear two of our recent grads, Cindy Ojczyk and Amy Bear, deliver a 10-minute version of the signature talk they created with us, so you can see and hear them in action.

We also have a roundtable discussion, led by our lead speaking coach Diane Diaz, about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders.

This audio is from a live broadcast we did on May 29, 2024. You can watch the video at https://www.youtube.com/watch?v=Z5SWwL8V8Eo.

Show notes at https://www.speakingyourbrand.com/395/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Diane Diaz = https://www.linkedin.com/in/dianediaz/
• Cindy Ojczyk = https://www.linkedin.com/in/cindyojczyk/
• Amy Bear = https://www.linkedin.com/in/abearcounselor/

The essence of persuasive communication is about getting your audience on board with your ideas.

But, it's not about throwing out facts or making logical points; it requires connecting with your audience on an emotional level, understanding their needs and concerns, and addressing them effectively.

By sharing personal stories, using relatable examples, and demonstrating genuine passion and authenticity, you create a sense of trust and rapport.

This is exactly what our Thought Leader Academy grads do in their signature talks!

You’ll hear two of our recent grads, Angela Crawford and Eloisa Marquez-Gonzalez, deliver a 10-minute version of the signature talk they created with us, so you can see and hear them in action.

We also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders.

Angela Crawford is a vegan transformation coach and educator. Eloisa Marquez-Gonzalez is the founder of Walking Tree, which works with companies on sustainability and green tech.

This audio is from a live broadcast we did on May 22, 2024. You can watch the video at https://youtube.com/live/UPUMGsAjRV8.

Show notes at https://www.speakingyourbrand.com/394/

Angela’s website: https://angelacrawfordphd.com/

Eloisa’s website: https://www.walkingtree.green/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Angela Crawford (guest) = https://www.linkedin.com/in/angelacrawfordphd/
• Eloisa Marquez-Gonzalez (guest) = https://www.linkedin.com/in/eloisamg/