Why Your Content Looks Good but Isn’t Bringing In Clients

Most contractors are posting content that looks solid but it’s not converting. And the surprising part? It’s not because your business is boring. It’s because you’re doing everything yourself, reacting instead of operating with a real strategy.

In this episode, we break down why DIY content stops working the moment your business starts growing and how a trained virtual assistant can turn your social media from random posts into a real lead-generating pipeline.

You’ll learn:
• The #1 shift that turns before-and-after photos into a story clients actually care about
• Why consistency is king and nearly impossible when you’re on the job site all day
• How to stop working in your social media and start working on it like a true CMO
• How a VA can handle the editing, posting, structuring, scheduling, and strategy so you can focus on the work only you can do
• The exact reason clients start reaching out, even when they never like or comment

If you’re tired of posting randomly, tired of inconsistent results, or tired of trying to be a full-time marketer while running a full-time construction business, this episode is going to hit home.

Ready to turn posts into pipelines? Shoot us a DM on Instagram with the word SMMSocialMediaManager and we’ll walk you through how our team can support your next level of growth.

🌐 Learn more about what I do at: https://www.refinedva.com/

🎙️ Audio Podcast : https://www.buzzsprout.com/admin/1964444/dashboard

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The Scariest Decision in Business: Do You Hire Before You’re Ready?

This episode is an honest look into a tension every entrepreneur eventually faces: when your business is growing but not quite enough to comfortably make your next hire. I’m in that exact season right now debating whether to keep profits tucked away “just in case,” or reinvest everything back into the team so the company can reach its next level.

Inside today’s episode, I break down:
✅ The fear of reinvesting when the profit cushion isn’t huge
✅ How to decide who your next hire should be
✅ Why keeping money in the bank can actually slow your growth
✅ The difference between protecting stability vs. enabling expansion
✅ How to think like the future version of your business not the current one

You’ll hear my real-time thought process about adding a marketing-focused team member (or two… or three), what that would mean financially, and why I’m choosing to double down even when it feels uncomfortable.

If you’re wrestling with your own “should I hire?” moment, this episode will help you zoom out, see the bigger picture, and make decisions based on where you’re going not where you’re standing today.

🌐 Learn more about what I do at: https://www.refinedva.com/

🎙️ Audio Podcast : https://www.buzzsprout.com/admin/1964444/dashboard

Let’s stay connected across all platforms:
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TikTok | https://www.tiktok.com/@philipsessions
Linkedin | https://www.linkedin.com/in/philip-sessions-b2986563/
Facebook | https://www.facebook.com/therealphilipsessions
Youtube | https://www.youtube.com/user/philipsessions

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Balancing Business Growth Without Sacrificing Family Time

If you’re building a business and constantly feel torn between work and your family, this episode is your wake-up call. In today’s conversation, I break down the exact strategies I’ve used to grow my business without giving up the moments that matter most at home.

From creating non-negotiable time blocks, to learning the power of real delegation, to leading by example for your kids this episode gives you the practical, real-life framework that’s helped me stay present as a dad while still leveling up as an entrepreneur.

You’ll learn:
How to set boundaries that protect your family time
Simple delegation wins that free up your schedule
Why leading by example matters more than you think
How to prevent your business from consuming your life

If you’re a dadpreneur trying to build something meaningful without losing what’s irreplaceable, this one’s for you. Jump in and let’s build successful businesses and stronger families together.

https://youtu.be/pJZlqarbczw

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Be the Cheerleader Your Team Needs

As a business owner, you wear a lot of hats but one of the most important (and most overlooked) is cheerleader. I learned that firsthand recently when I noticed a dip in my team’s performance and realized the problem wasn’t their skill or effort, it was my leadership.

In this episode of The Unfiltered Sessions Podcast, I share a raw behind-the-scenes story of working with one of my team members who was struggling with confidence while building our VA Training Academy. Through that experience, I rediscovered the power of encouragement, tough love, and belief in your people.

You’ll learn:
✅ Why your team’s performance often mirrors your level of encouragement
✅ How to balance accountability with empathy
✅ The power of reminding people why you chose them for their role
✅ How personal challenges affect workplace performance and what to do about it
✅ Simple words that can reignite your team’s confidence

If your team’s energy feels off or performance is slipping, this episode is your reminder: sometimes the best leadership move isn’t pushing harder, it's cheering louder.

🌐 Learn more about what I do at: https://www.refinedva.com/

🎙️ Audio Podcast : https://www.buzzsprout.com/admin/1964444/dashboard

Let’s stay connected across all platforms:
Instagram | https://www.instagram.com/iamphilipsessions/?hl=en
TikTok | https://www.tiktok.com/@philipsessions
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Facebook | https://www.facebook.com/therealphilipsessions
Youtube | https://www.youtube.com/user/philipsessions

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You Can’t Shortcut Time

During my first week of 75 Hard, I learned something that hit harder than any workout: time doesn’t speed up. No matter how busy you are, how efficient you try to be, or how many “hacks” you look for, 45 minutes is still 45 minutes.

In this episode of The Unfiltered Sessions Podcast, I unpack what that simple truth taught me about business, leadership, and personal growth.

You’ll learn:
✅ Why trying to shortcut time actually slows your progress
✅ The difference between productivity and impatience
✅ How “doing more” often keeps you stuck longer
✅ Why most success stories take three years or more to build
✅ How to trust the process while staying consistent

If you’ve been grinding and wondering why results aren’t coming fast enough, this episode will reset your mindset. Because growth, success, and leadership all take one thing you can’t cheat time.

Learn more about what I do at: https://www.refinedva.com/

🎙️ Audio Podcast : https://www.buzzsprout.com/admin/1964444/dashboard

Let’s stay connected across all platforms:
Instagram | https://www.instagram.com/iamphilipsessions/?hl=en
TikTok | https://www.tiktok.com/@philipsessions
Linkedin | https://www.linkedin.com/in/philip-sessions-b2986563/
Facebook | https://www.facebook.com/therealphilipsessions
Youtube | https://www.youtube.com/user/philipsessions

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You’re Not Supposed to Know Everything in Your Business

This week, something weird (but awesome) happened. I realized I didn’t actually know how part of my own business worked and that was a good thing.

While onboarding a new social media manager, I was asked a simple question about our content process and for a moment, I froze. I didn’t know the answer. But that moment turned into a powerful realization: as a business owner, you’re not supposed to know every detail.

In this episode of The Unfiltered Sessions Podcast, I’ll unpack:
✅ Why not knowing every process is actually a sign of growth
✅ The difference between oversight and micromanagement
✅ What it really means to lead from a 30,000-foot view
✅ How to let go of control without losing direction
✅ Practical steps to get out of the weeds and start leading like a CEO

If you’re still buried in the day-to-day tasks and struggling to let go, this episode is your wake-up call. Delegation isn’t a weakness, it's the next step toward true leadership.

🌐 Learn more about what I do at: https://www.refinedva.com/

🎙️ Audio Podcast : https://www.buzzsprout.com/admin/1964444/dashboard

Let’s stay connected across all platforms:
Instagram | https://www.instagram.com/iamphilipsessions/?hl=en
TikTok | https://www.tiktok.com/@philipsessions
Linkedin | https://www.linkedin.com/in/philip-sessions-b2986563/
Facebook | https://www.facebook.com/therealphilipsessions
Youtube | https://www.youtube.com/user/philipsessions

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Breaking the Cycle of Self-Sabotage

Let’s be real sometimes the biggest obstacle in business isn’t strategy, the market, or your competition. It’s you. In this raw and unfiltered episode of The Unfiltered Sessions Podcast, I open up about how I’ve been sabotaging my own progress, the habits that keep tripping me up, and how self-sabotage in business often spills into every other area of life, fitness, relationships, and beyond.

You’ll learn:
✅ How to spot the patterns of self-sabotage before they derail you
✅ Why excuses feel safe but kill momentum
✅ The surprising overlap between business habits and fitness discipline
✅ The power of micro-actions to rebuild consistency
✅ The mindset shift that ends the cycle for good

This isn’t theory or highlight reels it’s the behind-the-scenes struggle of being an entrepreneur. If you’ve ever told yourself “I’ll do it later” and watched momentum slip away, this episode will give you the wake-up call (and game plan) you need.

🌐 Learn more about what I do at: https://www.refinedva.com/

🎙️ Audio Podcast : https://www.buzzsprout.com/admin/1964444/dashboard

Let’s stay connected across all platforms:
Instagram | https://www.instagram.com/iamphilipsessions/?hl=en
TikTok | https://www.tiktok.com/@philipsessions
Linkedin | https://www.linkedin.com/in/philip-sessions-b2986563/
Facebook | https://www.facebook.com/therealphilipsessions
Youtube | https://www.youtube.com/user/philipsessions

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Faith, Family, and Forgiveness: Lessons from Erika Kirk’s Eulogy

What does it mean to lead with faith when tragedy strikes? After watching Erika Kirk’s powerful eulogy for her late husband Charlie, I was left convicted, not just as a father and husband, but as a man of God. In this episode of The Unfiltered Sessions Podcast, I share the five life-changing lessons I pulled from her words, lessons that every man, leader, and believer needs to hear.

You’ll discover:
✅ Why real strength means fighting with conviction, not fists
✅ How faith is built on daily habits, not just moments of crisis
✅ The small intentional acts that leave the biggest legacy at home
✅ Why forgiveness is the hardest fight, but the one that wins
✅ The difference between leaving “incomplete work” and “unfinished business”

This isn’t just a reflection on Charlie and Erika’s story, it’s a wake-up call for us as men to step up, lead well, love intentionally, and live with eternity in mind.

Learn more about what I do at: https://www.refinedva.com/

Audio Podcast : https://www.buzzsprout.com/admin/1964444/dashboard

Let’s stay connected across all platforms:
Instagram | https://www.instagram.com/iamphilipsessions/?hl=en
TikTok | https://www.tiktok.com/@philipsessions
Linkedin | https://www.linkedin.com/in/philip-sessions-b2986563/
Facebook | https://www.facebook.com/therealphilipsessions
Youtube | https://www.youtube.com/user/philipsessions

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