🌟 Episode Length: 5 minutes, 58 seconds

💬 In This Episode:Ever wonder what running a creative business really looks like? Spoiler: it’s not picture-perfect — it’s messy, unpredictable, sometimes magical, and always a work in progress.

In this short and honest episode, I’m pulling back the curtain to share what my week actually looks like as a full-time creative entrepreneur. You’ll hear about the structure (or lack of it!), the wins that keep me motivated, the struggles that never make it to Instagram, and the lessons I’ve learned about building routines and finding balance.

🔍 What You’ll Hear:

• 🧠 What my current weekly rhythm really looks like

• 🎯 The wins that remind me why I do this work

• 🌑 The struggles I don’t usually post online (including financial worries)

• 🌱 The biggest lessons I’ve learned about time, energy, and structure

• ✨ A journal prompt to help you dream up your own ideal week

💬 Quote to Remember:“Your business doesn’t have to look like anyone else’s. It just has to work for you.”

💛 Let’s Connect:🎯 This week’s listener challenge:Sketch out your Dream Week.

• Pick when you’d love to work.

• Add one block for creating, one for admin, and one for marketing.

• Don’t forget to give yourself a rest day!

Then share one piece of it with me — post it on your stories or DM me and tag @sparkleandshinepodcast. I’d love to celebrate your Dream Week with you and cheer you on!

✨ If this episode encouraged you, please leave a review, share it with a biz bestie, or repost on social. Every share helps this podcast grow 💛

🌟 Episode Length: 8 minutes, 6 seconds

💬 In This Episode:Have you ever scrolled Instagram, seen someone else’s success, and immediately felt like you’re behind? If comparison has ever knocked your confidence, this episode is for you.

I’m opening up about my own experiences with comparison — from quiet markets to second-guessing my prices — and sharing how you can reframe competition into community, find inspiration without copying, and redefine success on your own terms.

🔍 What You’ll Hear:

• 🧠 What the comparison spiral looks and feels like
• 💬 How comparison steals confidence and keeps you playing small
• 🎯 Stories of shifting competition into community
• 🌱 Why your dream customers aren’t comparing you to others — they want you
• ✨ Reflection prompts to help you define success in this season

💬 Quote to Remember:“Your dream customers aren’t comparing you to anyone else. They’re looking for your unique voice, your style, your heart.”

💛 Let’s Connect:🎯 This week’s listener challenge:Mute or unfollow 3 accounts that trigger comparison — and replace them with 3 uplifting ones. Then define what success means for you in this season and share it with me by tagging @sparkleandshinepodcast. I’d love to cheer you on!

✨ If this episode encouraged you, please leave a review, share it with a biz bestie, or repost on social. Every share helps this podcast grow 💛

🌟 Episode Length: 7 minutes, 31 seconds

💬 In This Episode:

Ever feel like you’re supposed to be everywhere online? Posting every day, keeping up with every platform, and still hearing crickets? In this episode, we’re breaking down how to show up with heart — in a way that’s sustainable, authentic, and actually supports your business instead of draining it.

You’ll learn how to rethink visibility, set boundaries that protect your energy, and build a simple framework that makes consistency possible without burning out.

🔍 What You’ll Hear:

• 🧠 Why visibility ≠ posting daily
• 🎯 How to set boundaries that actually free you up
• 💬 A simple 3-step framework for showing up with heart
• 🌱 Why consistency with intention beats constant posting
• ✨ Prompts to help you define your own sustainable strategy

💬 Quote to Remember:

“Visibility should support your business, not drain you.”

💛 Let’s Connect:

🎯 This week’s listener challenge:

Choose your main platform and spend 5–10 minutes a day leaving meaningful, thoughtful comments that start conversations. Then tag me @sparkleandshinepodcast in one of your posts so I can cheer you on!

✨ If this episode encouraged you, please leave a review, share with a biz bestie, or repost on social. Every share helps this podcast grow 💛

🌟 Episode Length: 13 minutes, 8 seconds

Have you ever felt like choosing a niche means boxing yourself in or turning people away? You're not alone.

In this episode of Sparkle & Shine, we're diving into what a niche really is, why it matters for your business, and how to define yours in a way that feels empowering—not limiting.

I'll walk you through how I discovered the niche for Pretty Pineapple Bead (colorful, confidence-boosting jewelry), how to move past the fear of being “too specific,” and how to align your niche with your values and personality—so you can build a brand that truly feels like you.

Whether you’re just starting out or feeling stuck in a brand identity that no longer fits, this episode will help you gain clarity and confidence in your direction.

• 💡 What a niche actually is (hint: it’s more than just your product)
• 🎨 How to shape your niche based on your values, vibe, and vision
• ⚠️ The biggest mindset block: fear of being “too specific”
• 📝 Real questions to help you define or refine your niche
• 🌱 Why your niche is allowed to evolve as you grow
• 🎯 How clarity helps your brand stand out—even if not everyone gets it

“Choosing a niche isn’t about boxing yourself in. It’s about standing out.”

🎯 This week’s listener challenge:Grab a journal and reflect on the prompts from this episode:

• What do people always compliment you on?
• What kind of transformation or experience do you offer?
• What values do you want your brand to be known for?

Then, DM me @sparkleandshinepodcast or tag me in a story and share what you uncover. I’d love to celebrate your clarity and maybe feature your insight in a future episode!

✨ If this episode helped you feel more aligned or confident in your brand direction, please consider leaving a review, sharing it with a biz bestie, or reposting it on social media. Every share helps this community grow 💛

🌟 Episode Length: 19 minutes, 45 seconds

💬 In This Episode:

You’re posting. You’re showing up. You’re writing captions, emails, and product descriptions from the heart… but it still feels like your dream customer isn’t listening.

Sound familiar?

In this episode, we’re diving deep into the power of clear, heartfelt messaging—what it is, why it matters, and how to write in a way that makes your dream customer feel seen, heard, and excited to connect.

Whether you’re working on your Instagram bio, a sales page, or your next product launch, this episode will help you speak directly to the person you want to serve.

No more talking to “everyone.” Let’s get intentional and build connection that actually sticks.

🔍 What You’ll Hear:

• 🧠 What messaging actually means (and why it’s more than just writing a caption)
• 💬 How to use your dream customer’s own words in your content
• 🎨 Why emotion matters more than features and specs
• 🎯 The difference between being clever and being clear
• 💡 Where to audit your messaging first for the biggest impact
• 🌱 How your brand voice will evolve as you do

💬 Quote to Remember:

“Clear, heartfelt messaging is the bridge between your creativity and her connection to it.”

💛 Let’s Connect:

🎯 This week’s listener challenge:

• Pick one place in your business where your message could be clearer—your Instagram bio, your about page, a product description—you choose.
• Then, rewrite it with your dream customer in mind. Ask yourself:

1. Does this speak to her?
2. Is it clear?
3. Is it emotionally honest?

DM me on Instagram @sparkleandshinepodcast or tag me in your before/after—I’d love to cheer you on and maybe even feature you in a future episode!

✨ If this episode helped you see your brand message in a new light, please leave a review or share it with a biz friend. Every share helps this podcast grow and reach more creative, confident women like you 💛

🌟 Episode Length: 28 minutes, 17 seconds

💬 In This Episode:

If you’ve ever said, “I don’t know who I’m talking to online” or felt like your content just isn’t landing… it might be time to revisit your dream customer.

In this foundational episode, I’m walking you through exactly how to identify and connect with your dream customer—without just guessing or filling out a surface-level worksheet.

We’ll dive deep into how I defined mine for Pretty Pineapple Bead, and I’ll share journal prompts, real examples, and mindset shifts that will help you create content, products, and experiences that truly click with your people.

Whether you’re brand new to business or refining your brand after years in, this one’s for you.

🔍 What You’ll Hear:

• 🧠 Why your dream customer isn’t “anyone with money”
• 💛 How your own story can help you define your audience
• 📝 Ways to go deeper than demographics (hobbies, fears, lifestyle, mindset)
• 📣 How to recognize signs of true alignment
• 📍 Where your dream customer might actually be hanging out
• 🌱 Why your dream customer might evolve as you evolve
• ⚡ And how to use what you learn to create better content and offers

💬 Quote to Remember:

"When you speak directly to your dream customer, it no longer feels like you’re shouting into the void. It feels like connection.”

💛 Let’s Connect:

🎯 This week’s listener challenge:

Grab a journal and reflect on your dream customer using the questions from this episode. Who is she? What is she drawn to? Where does she hang out? What does she value?

Then, DM me on Instagram @sparkleandshinepodcast or tag me in a story and share what you uncovered—I’d love to cheer you on and maybe even feature your response in a future episode!

✨ If this episode helped you feel more confident and clear about your dream customer, please consider leaving a review, sharing it with your biz bestie, or reposting on social media. Every little share helps this podcast grow and reach more creative women like you 💛

🌟 Episode Length: 28 minutes, 5 seconds

🎙 In This Episode:

If you’re starting a business—or feeling like you need to circle back and rebuild your foundations—this episode is for you. I’m taking you on a deep-dive journey through the exact areas I would focus on first if I had to start Pretty Pineapple Bead from scratch today.

This is a coaching-style episode filled with reflection prompts, honest insights, and examples from my own business journey. We’ll talk about what it really means to define your “why,” niche, dream customer, brand identity, visibility strategy, and long-term vision—and how all of those pieces work together to create a brand that feels aligned, magnetic, and sustainable.

If you’ve ever felt like you’re “doing all the things” but not building something solid, press play, grab a notebook, and let’s lay the groundwork for your dream biz.

💡 What You’ll Hear:

• Why defining your core why changes everything
• The difference between dream customers and “marketing to everyone”
• How your brand identity goes way beyond colors and logos
• What your niche really is—and how to find yours without boxing yourself in
• How to define your vision, values, and long-term goals
• A realistic look at creating a visibility strategy that works for you
• Honest lessons I’ve learned the hard way in 8 years of running Pretty Pineapple Bead
• A journal-style challenge to reflect and grow with clarity

✨ Quote to Remember:

“Your niche isn’t a box—it’s a bridge. It helps your dream customers find you, trust you, and buy from you because you're speaking directly to them.”

📓 Let’s Reflect:

This week’s listener challenge:

Journal your answers to the foundational questions from this episode. Whether you’re starting fresh or refining your current biz, ask yourself:

• What is my deeper why for starting (or continuing) this business?
• Who is my dream customer and how can I speak directly to her?
• What makes my brand identity and niche unique in my space?
• What are my core values and big-picture goals?
• Where will I show up and connect with my audience?
• What lessons am I learning—or relearning—right now?

📩 Want extra accountability?

DM me your answers or biggest takeaways @sparkleandshinepodcast on Instagram or Threads. I’d love to celebrate with you or even feature your aha moment in a future episode!

🌟 Episode Length: 10 minutes, 27 seconds

In This Episode:

Wow, I can’t believe Pretty Pineapple Bead just turned 8 years old! 🎉 In this episode, I’m sharing the full story of how it all began—from making my first bracelet in my backyard to crossing 1,000 orders and shipping to 16 states. It hasn’t always been smooth sailing, but through the pivots, grief, triumphs, and lessons learned along the way, Pretty Pineapple Bead has grown into something I’m incredibly proud of.

Today, I’m taking you behind the scenes of my journey, sharing milestones, the hard lessons I’ve learned, and the vision I’m holding as we step into year nine. Whether you're just starting or in the middle of your own growth, this episode is for you.

What You’ll Hear:

✨ The peace I found in making my first bracelet and how it led to something life-changing

✨ How my first craft show felt like a dream come true (and why I cried all the way home)

✨ The pivot I made during COVID and how I learned to build my online presence

✨ What it felt like to hit 1,000 lifetime orders and the power of email marketing

✨ The growth of the DIY Bead Bar and how it’s helped me connect with my community

✨ How I handled the full-time leap, mental health struggles, and trusting the process

✨ My vision for Pretty Pineapple Bead in year nine (and beyond)

✨ A pep talk about trusting the journey, even when it feels messy

Quote to Remember:

"Even the smallest steps lead to big results."

Let’s Connect:

• 🎯 This week’s challenge: Reflect on your journey. What milestone are you proud of? What small step could you take today that your future self will thank you for? Write it down and share it with me!
• 📸 Tag me in your progress! DM me your milestone, goals, or a photo of your journey to @sparkleandshinepodcast on Instagram or Threads. I’d love to celebrate with you!

If you enjoyed this episode, please share it with a friend, leave a review, or share it on your stories. Every download, comment, and message means the world to me. Thank you for being part of this journey. Until next time—keep dreaming big, keep showing up, and keep sparkling! ✨