Spa Marketing Made Easy | Spa Business Growth Podcast Por Daniela Woerner | Spa Marketing for Small Business arte de portada

Spa Marketing Made Easy | Spa Business Growth

Spa Marketing Made Easy | Spa Business Growth

De: Daniela Woerner | Spa Marketing for Small Business
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Spa marketing that actually works for the beauty industry and spa owners. If you want consistent clients, sustainable growth, and a thriving spa business, this show delivers. Hosted by Daniela Woerner, we break down easy, proven strategies for small business growth and scalable marketing.Addo Aesthetics, LLC 2021 Economía Educación Marketing Marketing y Ventas
Episodios
  • SMME #477 Stop Repeating Yourself: How to Build an AI Onboarding Assistant That Trains Your Team For You
    Mar 30 2026

    Your new hire's first two weeks set the tone for everything — their confidence, their performance, and your client experience. This episode is about making sure that the process runs consistently, without pulling you away from your business every time you bring someone new on board.

    Daniela breaks down one of the most powerful (and underutilized) ways spa owners can put AI to work in their business right now: building a custom onboarding GPT inside Claude or ChatGPT.

    This isn't about using AI to write a caption or draft a quick email. This is about treating AI like a trained employee — one that knows your culture, your services, your policies, and your protocols, and can walk every new hire through a consistent, interactive onboarding experience without pulling you away from the work that actually grows your business.

    You'll learn:

    • How inconsistent onboarding directly affects inconsistent teams and inconsistent client experiences

    • The six categories of information your onboarding GPT needs to actually work

    • How to set up a Claude project step by step, even if you've never built one before

    • The difference between a reactive assistant and a proactive onboarding coach — and why it matters

    • Six common pitfalls to avoid when building and maintaining your GPT

    • Why Daniela's team went all-in on Claude (and what the Teams plan actually costs)

    • How this one tool can save you 10–20 hours every single time you have turnover

    If you've been thinking of AI as a shortcut for social media, this episode will completely shift the way you think about what's possible — and what's already within reach.

    Resources Mentioned in Episode #477: Stop Repeating Yourself: How to Build an AI Onboarding Assistant That Trains Your Team For You

    • Claude by Anthropic

    • ChatGPT by OpenAI

    • Spa CEO Intensive – Washington, DC (April 19–20)

    Want to break past $25K–$35K months without adding more treatment hours? Watch The Systems Shift and learn how 600+ spa owners are scaling into their Spa CEO role (without sacrificing family time or sanity). 👉 grow.addoaesthetics.com/podcast

    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    IG / @addoaesthetics

    WEB / addoaesthetics.com

    YOUTUBE / @addoaesthetics

    LINKEDIN / @addoaesthetics


    About Your Host, Daniela Woerner

    Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

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    40 m
  • SMME #476 Why Your Spa Systems Aren't Sticking (And the ADHD-Informed Fix That Changes Everything)
    Mar 23 2026

    You've got the systems. You've got the blueprint. So why does it still feel like nothing is sticking?

    In this episode, Daniela sits down with the newest member of the Addo Aesthetics team, Candace, a coach with a master's degree in public health, a background in social work and clinical settings, and over six years of experience helping high-achieving professionals unlock their productivity through executive function coaching.

    If you've ever felt like you know what to do but just can't seem to do it, this episode is for you.

    Candace breaks down what executive function deficits actually are, why they affect so many entrepreneurs and spa owners, and how ADHD-informed coaching strategies can help anyone, whether diagnosed or not, build systems that work with their brain instead of against it.

    You'll learn:

    • What executive functions are and why they're the secret to consistent follow-through

    • Why high-achieving spa owners often hit a wall even after years of success

    • How task paralysis, emotional dysregulation, and working memory challenges show up in your business

    • Why willpower alone will never be enough to sustain your systems

    • How strength-based assessments and learning modality assessments can transform the way you lead yourself and your team

    • Why understanding your team's learning styles is just as important as knowing your own

    Candace brings a deeply human, science-backed perspective to the work of building a systems-based business, and her approach is the missing link for spa owners who have the knowledge but can't seem to bridge the gap to consistent implementation.

    This is one of those episodes you'll want to share with every spa owner you know.

    Resources Mentioned in Episode #476:

    • Learn more about Dr. Thomas E. Brown

    • Learn more about Dr. Russell Barkley

    • Book a call with Candace — Email us at hello@addoaesthetics.com

    Want to break past $25K–$35K months without adding more treatment hours? Watch The Systems Shift and learn how 600+ spa owners are scaling into their Spa CEO role (without sacrificing family time or sanity). 👉 grow.addoaesthetics.com/podcast

    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    IG / @addoaesthetics

    WEB / addoaesthetics.com

    YOUTUBE / @addoaesthetics

    LINKEDIN / @addoaesthetics


    About Your Host, Daniela Woerner

    Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

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    25 m
  • SMME #475 Should You Exhibit at a Spa Trade Show? Behind the Scenes at Be + Well
    Mar 16 2026
    Ever wondered whether exhibiting at a trade show is actually worth it for a spa business? In this episode, Daniela takes you behind the scenes of Addo Aesthetics' very first booth at Be + Well, one of the largest wellness and aesthetics trade shows in the country, with over 35,000 attendees, and gives you the real, unfiltered download on what worked, what flopped, and what she would do completely differently next time. This isn't a highlight reel. Daniela shares the honest emotional journey behind deciding to say yes to a trade show after years of avoiding them, including the quiet sunrise moment on the farm porch that sparked the decision. She talks about why 2025 was an intentional slow-down year, and how that season of restructuring is fueling the bold moves she's making in 2026 — from speaking at Circadia Connect in Vegas, to hosting the first Spa CEO Intensive in Texas, to planting a flag on the Be + Well show floor. You'll hear about the brands that stood out (yes, mango mimosas were involved), the clients and alumni she reconnected with face-to-face, and why those in-person relationships hit differently than anything you'll build on a Zoom call. Plus, Daniela breaks down her four biggest lessons learned so you can skip the trial-and-error if you're ever planning to exhibit or attend a trade show yourself: how much to bring, how to build a pre-show strategy, why your post-show follow-up system needs to exist before you even leave the house, and how to design a booth experience that actually draws people in when you're selling coaching instead of a serum. If trade shows have been on your radar — or if you've been on the fence about investing in in-person visibility for your spa brand — this episode will give you the practical roadmap and the honest pep talk you need. Resources Mentioned in Episode #475: Should You Exhibit at a Spa Trade Show? Behind the Scenes at Be + Well Check out the Be + Well Trade Show website Check out Mangomint Spa Management Software (Addo Strategic Partner) Check out Circadia Skincare Check out Arca Aesthetics (RF Microneedling) Check out Delicate Matter Acne Makeup's Instagram and website Claim your FREE copy of Growth Factor Magazine (US only): Want to break past $25K–$35K months without adding more treatment hours? Watch The Systems Shift and learn how 600+ spa owners are scaling into their Spa CEO role (without sacrificing family time or sanity). 👉 grow.addoaesthetics.com/podcast Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.
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    30 m
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