Southern Glazer‘s on competition from beer distributors, national contracts, and pricing strategy

Southern Glazer’s Wine & Spirits is the largest alcohol wholesaler in the United States. We caught up with Mark Chaplin, John Wittig, and David Chaplin, three of Sourthern’s senior executives, to discuss the toughest issues facing alcohol distribution in 2025 and increasing pressure to become a total beverage distributor.
Note: This episode was recorded only a few days prior to Southern’s acquisition of AB InBev’s wholly owned New York City distribution operations. In the coming weeks, we will have the Southern team back on the show to discuss that transaction.

Catch up on our additional coverage of route-to-market strategy:

REPORT: National alignment: How US wine and spirits brands can get the most out of their wholesaler

PODCAST: How to negotiate a better distribution agreement
PODCAST: What is driving wholesaler consolidation?

PODCAST: Do wine and spirits wholesalers need to be more like beer distributors?

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