Episodios

  • Video in Open Podcasting, Audiences Love Choice, & More

    Video in Open Podcasting, Audiences Love Choice, & More
    Aug 20 2025
    Today in the business of podcasting: The Podcast Standards Project shows how video can easily become a part of open RSS podcasting, Tom Webster debuts new audience data at Podcast Movement, and Signal Hill Insights has a new report on News podcast audiences.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
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    6 m
  • YouTube Shorts Collabs Upgraded, Spotify’s Q2 Report, & More

    YouTube Shorts Collabs Upgraded, Spotify’s Q2 Report, & More
    Aug 19 2025
    Today in the business of podcasting: What likely depressed Spotify's ad business this past quarter, YouTube adds a collaborator-focused update to Shorts ads, and Wondercraft has a new conversation-based AI to quickly produce content.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
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    5 m
  • Sounds Profitable x Podcast Movement, Dentsu's Indian Podcast Investment, & More

    Sounds Profitable x Podcast Movement, Dentsu's Indian Podcast Investment, & More
    Aug 18 2025
    Today in the business of podcasting: Sounds Profitable and Podcast Movement merge, Dentsu is opening a podcast network in India, and Billboard looks at the numbers for Taylor Swift's last podcast appearance.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
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    6 m
  • Taylor Swift's Podcast Strategy, Audio's Continued Importance, & More

    Taylor Swift's Podcast Strategy, Audio's Continued Importance, & More
    Aug 15 2025
    This week in the business of podcasting: Taylor Swift debuted her new album's name and artwork on a podcast, a look at the resiliency of audio storytelling, Tom Webster reflects on the "video is everything" media narrative, an update to The Podscape is here, and Oxford Road has a new report on the lift provided by running ads on YouTube podcasts.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
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    12 m
  • Audio Podcasting's Next Evolution, New Podscape Update, & More

    Audio Podcasting's Next Evolution, New Podscape Update, & More
    Aug 14 2025
    Today in the business of podcasting: the new Podscape is now here, Jen Moss writes about the decline of audio storytelling being exaggerated, Tom Webster reflects on podcasting's flexibility in the video age, and The Hollywood Reporter has a special issue just for podcasting.


    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
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    7 m
  • Video Drives Lift, Remembering Young Marketers, & More

    Video Drives Lift, Remembering Young Marketers, & More
    Aug 13 2025
    Today in the business of podcasting: Oxford Road has a new study on YouTube podcast ad lift, Taylor Swift's album announcement on a podcast is about to happen, marketers are finding podcasts ads rock (because they do), and the ad industry has an entry-level problem for college grads.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
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    8 m
  • What Is A Podcast Supposed To Be?

    What Is A Podcast Supposed To Be?
    Aug 13 2025
    Despite what scary headlines may say, video and audio podcasting have a more symbiotic relationship than one might think.

    • Written and narrated by Tom Webster
    • Edited by Bryan Barletta and Gavin Gaddis
    • Audio editing by Gavin Gaddis
    Find the full article here on Sounds Profitable.
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    6 m
  • Taylor Swift's Podcast Announcement, Downy-branded Audio Drama, & More.

    Taylor Swift's Podcast Announcement, Downy-branded Audio Drama, & More.
    Aug 12 2025
    Today in the business of podcasting: sports podcasting has grown so much video podcasts are starting to look like independent TV studios, podcasting remains a bright spot of iHeartMedia's earnings calls, Taylor Swift uses a podcast to announce her new album, and Procter & Gamble uses an audio fiction podcast to promote a new version of Downy.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
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    6 m