Soul & Science: Fast Forward Your Marketing Mind Podcast Por Mekanism and Jason Harris arte de portada

Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

De: Mekanism and Jason Harris
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In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

Brought to you by Mekanism.2025 Mekanism Arte Economía Marketing Marketing y Ventas
Episodios
  • When Creative Trust Changes Everything | Kate Torrance, VP of Brand at SickKids & Josh Budd, CCO at Citizen Relations

    When Creative Trust Changes Everything | Kate Torrance, VP of Brand at SickKids & Josh Budd, CCO at Citizen Relations
    Jul 20 2025
    How do you take a hospital’s 150th birthday and make it feel like a city-wide celebration instead of just a line in a press release?

    In this episode, Jason sits down with Kate Torrance, VP and Head of Brand at SickKids, and Josh Budd, Chief Creative Officer at Citizen Relations, to unpack one of the boldest healthcare campaigns in recent memory. They share how SickKids transformed a milestone into a powerful storytelling opportunity through creative risk-taking, clear brand strategy, and a true partnership between client and agency. From crafting 150 stories of impact to launching a hot air balloon over downtown Toronto, Kate and Josh walk through the creative decisions that made it all possible.

    Key Takeaways:
    ✅ Strong partnerships start with trust, not briefs
    ✅ Simple ideas, like balloons, can carry powerful stories
    ✅ Emotional impact comes from authenticity, not pity
    ✅ The best ideas come from looking inward, not just at competitors

    Memorable Moments:
    💡 “It’s not a birthday without balloons.”
    💡 “Some days you wake up with a shovel, some days with a spoon.”
    💡 “If it triggers you, it might mean it’s powerful.”
    💡 “We didn’t just bring an idea. We brought a partnership.”
    💡 “You can break convention if the story is real.”

    Brought to you by Mekanism.
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    39 m
  • Mini: Don't Let DEI D-I-E

    Mini: Don't Let DEI D-I-E
    Jul 14 2025
    As brands across the country scale back or scrap their DEI initiatives, it’s time to ask: what happened to the values they claimed to stand for? In this short solo episode, we examine the wave of corporate rollbacks on diversity, equity, and inclusion—from Target and Amazon to McDonald’s and Coca-Cola—and what these choices say about brand integrity.

    We’ll dig into:
    • Why DEI isn’t a “nice-to-have,” but a business imperative
    • The backlash companies like Target are facing from consumers and investors alike
    • How younger, more diverse audiences are demanding more from brands
    • Why retreating from DEI can cost you both brand equity and customer loyalty
    Brought to you by Mekanism.
    Más Menos
    4 m
  • #91: Build Bold. Invest Early. Stay Human. | Ben Lerer, Founder of Thrillist & MP at Lerer Hippeau

    #91: Build Bold. Invest Early. Stay Human. | Ben Lerer, Founder of Thrillist & MP at Lerer Hippeau
    Jul 7 2025
    He built Thrillist. He bet on media. Now Ben Lerer is navigating a world obsessed with AI.

    In this episode, Jason sits down with Ben Lerer, co-founder of Thrillist, creator of Group Nine Media, and now Managing Partner at Lerer Hippeau. They talk about the shifting tides of media, tech, and early-stage investing. From building one of the first great digital brands to navigating the rise of creators, platforms, and AI, Ben shares hard-earned insights on what it takes to survive—and thrive—through disruption.

    Key Takeaways:
    ✅ Media brands chased scale, but the platforms took the audience (and the money)
    ✅ In today’s startup world, no AI in the pitch means something’s off
    ✅ Cost-cutting kills companies; real growth comes from bold bets
    ✅ Great founders—not trends—should guide where you invest

    Memorable Moments:
    💡 “The winners weren’t the publishers—it was the pipes.”
    💡 “We almost named it Ape Alert. That would’ve been a disaster.”
    💡 “If I need a calendar reminder to make a decision, it’s a no.”
    💡 “We believe founders are smarter than us. If we’re around great talent, we’ll end up in interesting markets.”

    Brought to you by Mekanism.
    Más Menos
    35 m
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