Soul & Science: Fast Forward Your Marketing Mind Podcast Por Mekanism and Jason Harris arte de portada

Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

De: Mekanism and Jason Harris
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Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.

Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

Brought to you by Mekanism.2025 Mekanism Arte Economía Marketing Marketing y Ventas
Episodios
  • #105: Keurig Dr Pepper CMO Drew Panayiotou | Challenger Energy Fuels Dr Pepper

    #105: Keurig Dr Pepper CMO Drew Panayiotou | Challenger Energy Fuels Dr Pepper
    Nov 16 2025
    When you’re up against giants, speed and creativity become your superpowers.

    Recorded live at Advertising Week New York 2025, this conversation with Drew Panayiotou, CMO at Keurig Dr Pepper, dives into how Dr Pepper’s challenger mindset—and relentless creativity—turned an underdog into a market leader.

    From transforming Best Buy’s digital future to guiding Pfizer through the pandemic, Drew has built a career on driving growth through agility and purpose. He and Jason explore how to turn legacy brands into modern disruptors, why longevity beats reinvention, and what it really takes to build raving fans in a world that rewards speed over substance.

    Key Takeaways:
    ✅ Challenger energy fuels creativity, not chaos
    ✅ The best campaigns evolve—they don’t reset
    ✅ Great brands grow by deepening relationships, not widening reach
    ✅ Progress beats perfection in a world that never slows down

    Memorable Moments:
    💡 “The best brands don’t chase new fans—they obsess over their raving ones.”
    💡 “Marketers get bored faster than consumers ever will.”
    💡 “Agility isn’t about moving fast—it’s about moving together.”
    💡 “It’s not funnel thinking anymore. It’s a flywheel.”

    Brought to you by Mekanism.
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    32 m
  • #104: Building a Brand That Lasts Beyond the Hype | Sara Kear, CMO at Condado Tacos and Tequila

    #104: Building a Brand That Lasts Beyond the Hype | Sara Kear, CMO at Condado Tacos and Tequila
    Nov 9 2025
    Energy gets attention. Trust builds loyalty.

    In a world obsessed with virality, longevity still wins. The best brands aren’t just loud—they’re reliable, repeatable, and relentlessly consistent.

    With a background in digital strategy and brand storytelling, Sara Kear, Chief Marketing Officer at Condado Tacos and Tequila, has turned a regional taco spot into a fast-growing national brand built on creativity, consistency, and community.

    In this episode, Sara joins Jason to talk about balancing creative energy with operational discipline, rebuilding a brand after rapid growth, and how structure can actually unlock innovation. She shares lessons from Condado’s rebrand, the role of “flavor rebellion” in defining identity, and how listening—to both teams and guests—became the company’s most powerful growth strategy.

    Key Takeaways:
    ✅ Consistency is the foundation of brand trust
    ✅ Creative limits can expand, not restrict, innovation
    ✅ Listening to your audience reveals what data can’t
    ✅ Growth without structure risks brand identity

    Memorable Moments:
    💡 “A million small moments make up the feeling of belonging.”
    💡 “We outgrew our brand before we realized it—so we paused to rebuild.”
    💡 “Confines create creativity. When you define the sandbox, you can scale.”
    💡 “Fun brings people in. Trust makes them family.”

    Brought to you by Mekanism.
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    38 m
  • #103: BetterHelp Chief Growth Officer Sara Brooks | Scaling Empathy

    #103: BetterHelp Chief Growth Officer Sara Brooks | Scaling Empathy
    Nov 3 2025
    Empathy at scale isn’t easy—but it’s the heart of BetterHelp’s mission.With two decades of marketing leadership at Facebook, The RealReal, and Beyond, Sara Brooks has helped brands grow from startup to IPO and beyond. Now, as Chief Growth Officer at BetterHelp, she’s using data and storytelling to make mental health care more accessible around the world.

    In this episode, Sara joins Jason Harris to talk about leading with empathy in a data-driven world, the power of authentic storytelling, and how vulnerability has become one of the most effective tools in brand building. She also shares lessons from campaigns with Lewis Capaldi and college athletes that prove empathy—and humor—can coexist with rigor and scale.

    Key Takeaways:

    ✅ Empathy and data aren’t opposites—they’re accelerants
    ✅ Authenticity can’t be automated, but it can be scaled
    ✅ Vulnerability builds affinity faster than perfection
    ✅ Destigmatizing mental health starts with honest storytelling

    Memorable Moments:

    💡 “When you feel better, everyone in your life feels better as well.”
    💡 “Vulnerability isn’t a risk—it’s the whole point.”
    💡 “Don’t let perfect be the enemy of good. Just get started.”
    💡 “If not us, then who? If not now, then when?

    ”Brought to you by Mekanism.
    Más Menos
    37 m
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