Soul & Science: Fast Forward Your Marketing Mind Podcast Por Mekanism and Jason Harris arte de portada

Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

De: Mekanism and Jason Harris
Escúchala gratis

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

Brought to you by Mekanism.2025 Mekanism Arte Economía Marketing Marketing y Ventas
Episodios
  • #99: Oura CMO Doug Sweeny | Turning Wellness Into a Movement

    #99: Oura CMO Doug Sweeny | Turning Wellness Into a Movement
    Sep 29 2025
    How do you scale a wellness brand without losing the mission?

    Doug Sweeny, CMO of Oura, joins Jason Harris to unpack the playbook behind Oura’s evolution—from a sleep device born in Finland to a holistic health platform used by pro teams, biohackers, and everyday members. Doug shares why the internal reset comes first (“align the company, then tell the world”), how revenue ownership changes the CMO seat, and what it takes to balance brand campaigns with hard-nosed performance.

    Key Takeaways:

    ✅ Revenue responsibility sharpens marketing judgment and earns a bigger seat at the table
    ✅ Use brand at the top, precision stories in the mid/lower funnel; measure each tier with distinct KPIs
    ✅ Prioritize ruthlessly: global expansion and product velocity require explicit tradeoffs
    ✅ When CAC is upside-down, pause and reset—efficiency first, then scale

    Memorable Moments:

    💡 “I was getting much different answers… we had to reset it and embed it in the company—then you can tell the story externally.”
    💡 “Fifty percent of new members hear about Oura from a family member, friend, or coworker.”
    💡 “Give Us the Finger was about longevity and empowerment—and it became some of our highest-engagement social.”
    💡 “We’re here to do the best work of our lives.”

    Brought to you by Mekanism.
    Más Menos
    37 m
  • #98: What Makes a Brand Worth Betting On | John Lowe, Managing Director at Amok Consumer Growth

    #98: What Makes a Brand Worth Betting On | John Lowe, Managing Director at Amok Consumer Growth
    Sep 21 2025
    How do you recognize a “super concept” before it goes mainstream?

    John Lowe, Managing Director at Amok Consumer Growth and former CEO of Jeni’s Splendid Ice Creams, joins Jason Harris to share his playbook for identifying breakout food and beverage brands.

    During his 14 years as CEO, John scaled Jeni’s by more than 100x in revenue—while also serving on the boards of White Castle, Watershed Distillery, and more. Today, he’s bringing that experience to founders through Amok Consumer Growth, backing companies like Fox in the Snow and DOUGH.

    Key Takeaways:
    ✅ Bet on founders with self-awareness—they’ll build the right team around them
    ✅ Growth pace is determined by organizational bandwidth, not ambition alone
    ✅ Cultural relevance (from Twitter to TikTok) is a marketing lever worth investing in
    ✅ Copycats come fast—brands need a defensible “moat” in product, process, or community

    Memorable Moments:
    💡 “When you’ve got people lining up every day, you know there’s some magic around it.”
    💡 “Private equity doesn’t make the food taste better—it’s about the founder and the product.”
    💡 “Jeni’s on a stick was right in front of us. I regret not pounding the table harder.”
    💡 “It’s not the size of the dog in the fight, it’s the size of the fight in the dog.

    ”Brought to you by Mekanism.
    Más Menos
    37 m
  • #97: Meta CMO & VP of Analytics Alex Schultz | Measuring the Unmeasurable

    #97: Meta CMO & VP of Analytics Alex Schultz | Measuring the Unmeasurable
    Sep 15 2025
    What you can measure drives growth, but what you can’t often drives breakthroughs.

    Alex Schultz, Chief Marketing Officer and VP of Analytics at Meta (and author of the upcoming book Click Here), joins Jason Harris to unpack the soul and science behind decisions that move billions of people: the rebrand from Facebook to Meta, launching Threads to 400M MAU, the retention curve that signaled Ray-Ban Meta glasses were a hit, and why a great creative brief is the beating heart of iconic work.

    Key Takeaways:
    ✅ Retention is the clearest signal of product-market fit—and the metric that decides whether to scale
    ✅ Separate goals from metrics to avoid chasing numbers at the expense of strategy
    ✅ Measure the measurable with rigor to earn credibility for the initiatives you can’t perfectly track
    ✅ AI will transform marketing in three ways: making current work cheaper, unlocking previously uneconomical tactics, and enabling entirely new formats

    Memorable Moments:
    💡 “The decision to change the brand was science. Everything else was art.”
    💡 “We couldn’t test the Meta rebrand—we had to keep it secret.”
    💡 “A metric can never perfectly describe a goal.”
    💡 “Incrementality is everything. If I do something, I want it to make a difference.”

    Brought to you by Mekanism.
    Más Menos
    47 m
Todavía no hay opiniones