Some car price rises seem never ending but are they sustainable

In recent times we’ve seen an onslaught of new Chinese models and what seems like a continuing reduction in prices as the competition becomes more intense. By comparison the Korean brands, once cheap and cheerful have climbed up the pricing ladder – Hyundai has just launched a new generation 8-seat Palisade family SUV in one hybrid Calligraphy grade for $89,900 – a $14,000 leap in price over the previous Calligraphy Palisade – highly equipped and finished but one wonders how much the family vehicle market will accept such massive leaps in price. I’m also driving the new Hyundai Ioniq 9 an electric seven-seat luxury SUV, also in one high spec Calligraphy grade – beautifully finished but at $119,750 one wonders if a Hyundai can carry such an exalted price – time will tell I guess but it’s not expected to be a big seller.

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