Some Brands Are Making a Fortune on Faire. Here's How They Do It.

Faire is a wholesale platform that connects brands with sellers, and it's becoming one of the most effective ways for CPG founders to grow, scale, and build lasting relationships with small and independent retailers. Joining the conversation are Kyle Hughes, who leads retailer partnerships at Faire, and Caroline Grace, founder of Product and Prosper & The Prosper Lab, who helps brands refine their strategies and boost sales on the platform. Together, they reveal how top-performing brands are turning Faire into a powerful growth engine: optimizing listings, building retailer loyalty, and driving consistent revenue.