Solving the Customer Data Platform (CDP) - Why It's Important - CMO Series Part 3
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Solving the Customer Data Platform (CDP) - Why It's Important - CMO Series Part 3
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A conversational blog on customer data platforms and synthetic CDP's for marketing. Step through the challenges and approaches to mastering customer data in marketing.
In this conversation you will learn:
- Understanding the core challenges of a CDP initiative
- CDP approaches and options
- How to maximize value and minimize risk
The complete video is here: https://www.putitforward.com/cmo-series-customer-data-platforms-part-3
Contact us at www.putitforward.com
Podcast description:
A conversational blog on creating the martech stack in the era of digital transformation, artificial intelligence and intelligent automation.
Learn how CMOs are outpacing their competition based on data using the cutting edge approach of intelligent automation. .
In this 12 part series we’ll deconstruct the martech stack so you can understand exactly how the pieces fit together and what you’ll get out of it.
Visit us at www.putitforward.com