How to Build Back Confidence When You’ve Lost It By Dr. Bruce Confidence isn’t permanent. It doesn’t matter how talented, seasoned, or passionate you are at some point, you’ll lose it. A deal falls through. ... Read More

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The Heart of a Teacher Approach to Sales and Marketing Why the Best Solopreneurs Adopt the “Heart of a Teacher” Mindset By Dr. Bruce For years, my speaking bio has included a simple line: “Takes ... Read More

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Why the Definition of Insanity Drives Me Insane You’ve heard the quote before—probably more times than you can count: “Insanity is doing the same thing over and over again and expecting different results.” It sounds ... Read More

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The Cost of Waiting = Opportunity Cost Why Delayed Decisions Hurt Buyers—and Salespeople In sales, one of the most frustrating phrases you’ll hear is: “Let me think about it.” Whether you’re selling homes, loans, software, ... Read More

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It’s Your Duty to Fight for the Business Why True Sales Professionals Never Back Down In the competitive world of sales, winning business often requires more than just a good pitch—it requires grit, determination, and ... Read More

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Title: From the Locker Room to Life: Aligning Daily Actions with Core Values By Dr. Bruce Lund After speaking at LSU’s iconic Tiger Stadium, I was struck by something beyond the grandeur of the venue ... Read More

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Things Work Out Best for Those Who Make the Best of the Things That Don’t Work Out How You Respond Defines Your Success Success isn’t determined by what goes right—it’s about how you respond when ... Read More

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It’s a Fight, But We’re Going to Find a Way to Win In today’s episode, we’re diving into the reality of the battle every solopreneur and salesperson faces daily. It’s not about sunshine and roses, ... Read More

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