Episodios

  • Authenticity Advantage: Why Real Stories Outperform Pain-Point Marketing
    Mar 18 2025

    I'm sharing my unfiltered thoughts on why social media can feel so isolating (even though I'm literally talking to thousands of people daily), my personal journey navigating business while managing my ADHD brain, and why I believe authenticity is absolutely crushing those "I was broke until I did this" marketing tactics.


    Plus, I'll get into my recent social media detox (yes, even social media managers need breaks!), how I'm processing a friendship breakup that hit harder than my last relationship ending, and the way my faith has been my anchor through it all.


    Listen, I've been in the trenches testing what actually works, and I'm not holding anything back:

    • Those financial claim hooks everyone's using? They're burning audiences out FAST
    • Consistency beats perfection every single time (my small account clients are proving this)
    • My ADHD brain sometimes feels like a dark place, but it's also my creative superpower
    • Building a business doesn't have to be complicated (I literally launched Your Flyer Friend in a day!)
    • AI is changing EVERYTHING about how we manage social media (and I'm here for it)
    • Sometimes the "busy but broke" feeling is real, but I'm finding ways through it


    This week, I'm challenging you (and myself) to create content without using a single pain point hook. Instead, let's lead with curiosity, excitement, or genuine value. Tag me in your posts with #SociallyStetsonHookChallenge so I can share your results next week!

    I'd love to hear what's working for you right now or what you're struggling with. Drop me a DM or comment - I actually read and respond to everything myself (no AI assistants here... yet!).

    Until next time, remember that social media is just a tool - it's what we build with it that matters. Keep creating with purpose!


    00:00 - Welcome to my unfiltered thoughts on social media today

    01:26 - Why I'm so over financial pain-point marketing (and what's working instead)

    09:52 - ADHD, business building, and that friendship breakup that wrecked me

    17:00 - My 5-year vision and how AI is changing everything about content creation

    23:38 - Finding faith when social media makes you feel more alone than ever


    Instagram: https://www.instagram.com/stetsonkpatton/

    Website: https://sociallystetson.com/

    Join my membership: https://sociallystetson.com/sociallygrowing/signup


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    27 m
  • "I’m Not Old, I’m Just Vintage!" – A Lighthearted Look at Senior Living
    Feb 16 2025

    In this episode, Stetson Patton interviews LuAnn Martinson, a senior living advisor and founder of Owl Be There.


    LuAnn shares her journey from a professional volunteer to helping families navigate the complexities of senior living. The conversation delves into the importance of early planning for aging, the dynamics of family relationships in care decisions, and the cultural shifts surrounding aging and loneliness.


    LuAnn emphasizes the need for open discussions about aging and death, and how her personal experiences have shaped her approach to serving seniors. The episode also touches on leveraging social media to raise awareness about senior care services.

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    31 m
  • Tired of Feeling Stuck in the Content Creation Struggle?
    Jan 30 2025

    In this upbeat podcast episode, I dive into the common struggle of feeling "stuck" in social media content creation and marketing.


    I share personal experiences and highlight the benefits of structured systems and tools, like my membership program.


    This program offers templates, training videos, and community support to help you overcome overwhelm and boost your social media presence. With resources like monthly template packs, trending content ideas, and a supportive community, you'll find clarity and direction.


    Join us and transform your social media marketing journey with confidence and creativity!


    https://sociallystetson.com/sociallygrowing/signup

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    16 m
  • Mental Health Matters: My friend Jean on supporting her brother with bipolar disorder
    Jan 20 2025

    In this episode of my "Socially Stetson" podcast, I welcome Jean Gettys, a real estate broker with nearly 30 years of experience, to discuss mental health through her personal journey with her brother, who has bipolar disorder. Jean shares the challenges of reconnecting with her brother, who faced homelessness, and how this inspired her to write a book about their experiences. Our conversation highlights the therapeutic benefits of writing and journaling, the importance of understanding mental health conditions, and strategies for promoting mental health awareness through social media and storytelling.

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    27 m
  • How To Not Get Ghosted On Instagram
    Oct 22 2024

    Struggling to keep your Instagram followers engaged? In this video, I share proven strategies to stop getting ghosted and create genuine connections with your audience. 💬 You'll learn: 👉 How to understand and work with Instagram’s algorithm 👉 The power of automating DMs & comments using ManyChat 👉 Why deep links can increase your engagement 👉 Time-blocking tips to maximize personal engagement & lead generation I’ll also dive into building authentic relationships, keeping your audience hooked, and the importance of consistency in social media success. Plus, I’ll share personal insights from my journey as a social media strategist and give you a sneak peek into my Socially Growing Membership, packed with live trainings, resources, and insider tips! Don’t miss out! 🔥 Watch now and get actionable steps to boost your engagement. https://sociallystetson.com/sociallyg...https://urlgeni.us/ssmanychat Timestamps: 00:00 Intro & why you're losing followers 00:37 How the Instagram algorithm really works 01:50 Tips to boost engagement 02:00 Automating DMs & comments with ManyChat 03:38 Using deep links for better interaction 06:35 Time-blocking for engagement 08:39 Building genuine relationships on social media 10:32 Consistency is the real game-changer 12:11 Using stories and trends effectively 15:15 Membership benefits & exclusive content Ready to stop getting ghosted? Subscribe for more strategies and updates!

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    17 m
  • How Social Media Content Is Changing In 2024
    Jun 12 2024

    Get up-to-date on how content creation has evolved in 2024! As a social media manager, it's crucial to stay ahead of the changes in social media and come up with fresh social media ideas to keep your audience engaged and entertained. There is a difference between social media management vs. social media strategist. Know what questions you should ask your social media manager before you hire them. https://sociallystetson.com FREE POP CULTURE TEMPLATES TO USE https://sociallystetson.com/popcultur... TRENDING AUDIO TO YOU INBOX WEEKLY https://sociallystetson.com/the-socia... THE SOCIALLY GROWING MEMEBERSHIP https://sociallystetson.com/sociallyg... SOCIAL MEDIA MANAGEMENT https://sociallystetson.com/social-me... THE SOCIALLY STETSON PODCAST https://podcasts.apple.com/us/podcast...

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    15 m
  • YouTube Questions Answered
    Jun 7 2024

    In today's episode, we're diving into an incredible journey with Natalie Parmenter, the brain behind Primary Focus. Natalie shares her transformation from a dedicated elementary school teacher to launching her own venture, designed to enhance the connection between parents and teachers. She talks about how vital it is for parents to have the right tools and knowledge to actively participate in their children's education. Natalie also spills the beans on why she picked YouTube as her primary platform. She loves how YouTube makes educational content accessible, allows for long-term visibility through search, and lets her dive deep into topics that really matter. Plus, she offers some golden nuggets on how to kickstart your YouTube journey—like prioritizing sound quality and starting simple with your filming setup before scaling up. She even touches on the perks of repurposing video content across different platforms and stresses the importance of embracing the learning curve. It’s all about giving yourself the grace to evolve and improve over time. Tune in to get inspired and maybe even kickstart your own YouTube adventure! https://www.youtube.com/@PrimaryFocus

    https://events.jhu.edu/form/odysseyparmentersummer24


    https://sociallystetson.com/sociallygrowing/signup


    https://www.marapalermo.com/attachment-style-quiz-sign-up


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    32 m
  • Failing Forward: How messing up moves you ahead.
    Mar 6 2024
    Today I get raw and real about my personal journey through failed business ventures, navigating the complexities of being single and heartbroken, the battle for consistency in personal goals, and the ups and downs of a weight loss journey. Join me as I share the unfiltered truth of how each stumble has been a stepping stone to greater resilience, clearer vision, and leveling up. It's a candid exploration of embracing our imperfections and finding strength in our most vulnerable moments. Follow me on Instagram www.instagram.com/stetsonkpatton Sponsors The Secure Heart Take Your Attachment Style Quiz Today. www.marapalermo.com
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    23 m
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