Social media in 2026: what to pay attention to (and what to ignore) with Jodine from Social Smarty

Hashtags are dead. Reels are everything. AI is the future. Organic reach is gone. There are A LOT of opinions about what’s working on social media and where you should be focusing your efforts. The energy it takes to keep up with what’s hot on social can start to hold you back from actually showing up!

After all, most of us didn’t get into business to become content creators, but we also know that social media can be a powerful channel for sharing messages and creating community.

Instead of hot takes and trends, we wanted to hear what it’s going to take to make social media feel impactful in 2026 and sustainable long-term.

So, of course, we called on Jodine from Social Smarty, social media trainer and Marketing Collective partner. In this episode, she joins us for a realistic chat about what’s shifting, what’s overhyped and what really hasn’t changed at all.

If you’ve ever felt like you’re overthinking what to post, social media feels harder than it should, or you’re trying to keep up without losing your voice, this episode might just revive your energy and focus for social media!

Learn more about Jodine at www.socialsmarty.co and discover more about The Marketing Collective (and what you can learn about social media) at www.themarketingcollective.co.nz

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.