Social Search Reimagined, The Metaverse Revived, and an SEO Revolution with Katy Howell, Jen Campbell, Jag Sharma and Felina Tan #95

The Metaverse is back, and its saviour is… McDonalds?

AI, SEO and the Metaverse: you’d be forgiven for thinking this is an episode from 2022, but we are a LONG way ahead of the game from 3 years back.

SEO is now AI-first, so if you want to be discovered in a world where machines curate our lives, we’ll need the expertise of our special guest this week, Katy Howell.

Join us to pick apart our new search habits, how AI influences them, and the questions we need to ask of ourselves with any new AI tech - all on this week’s Disconnected!

This episode of Disconnected covers:

• The metaverse’s tentative resurgence, and the questionable McDonald’s collaboration
• Social search becoming primary sources for information and product discovery, especially among younger users
• AI fundamentally changing how content is curated, discovered, and recommended
• SEO for AI, and the new age of digital content hygiene
• The critical questions that boardrooms need to ask about AI’s role in businesses

Katy Howell

https://www.linkedin.com/in/katyhowell/

Jag Sharma:
https://www.linkedin.com/in/jagsharma
https://www.instagram.com/jagsharma/

Jen Campbell:
https://www.linkedin.com/in/jennifer-m-campbell/

Jason Kapadia:
https://www.linkedin.com/in/jasonkapadia/
https://www.instagram.com/jasonkapadia/

Felina Tan:
https://www.linkedin.com/in/felinagabrielletan/