Social Media for Trades: Turn Posts into Paying Jobs (2025 Playbook)

Does posting on social actually bring you work—or just grief? In this Toolbox Talk I break down exactly how sparks, plumbers, builders (any local trade) can use TikTok, Instagram, Facebook and Google to win real customers—without dancing or spending all day editing.

🔌 Ready-to-Use Social Media Content Pack for Electricians - https://toolboxtalkforelectricians.kit.com/products/socialmediaEmail Nails x 10. - https://toolboxtalkforelectricians.kit.com/products/email-nails-x-10

What you’ll learn:

• Lead-gen vs. “free tools” (personal brand) — pick your goal first

• Bio optimisation (Linktree, contact options, service area)

• How to geo-target locally (location tags, keywords, groups)

• Hooks & CTAs that get enquiries (and what to show customers)

• Hashtags that matter (and where they don’t)

• Handling haters & bad reviews like a pro

• Building an email list (easy newsletter ideas that convert)

• Repurposing one post across TikTok/IG/Facebook/Google

• When YouTube long-form makes sense for high-value jobs

Quick wins:

• Show outcomes (before/after sockets, boards, lights), not just tidy cable clips

• Add your town + “electrician” in profiles and captions for local SEO

• Ask for a Facebook/Google review on the day (include town name)

• Post little and often (even 1 short per week beats silence)

If you want more templates/copy ideas, check the links in the description and steal my prompts. 👍