Social Media for Social Impact Podcast Por Dr. Misha Kouzeh arte de portada

Social Media for Social Impact

Social Media for Social Impact

De: Dr. Misha Kouzeh
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Welcome to Social Media for Social Impact— the podcast where we explore how clicks, shares, and stories aren’t just shaping culture, but driving real change. I’m your host, Misha Kouzeh, and together we’ll uncover the strategies, tools, and lessons behind campaigns that move people — and move the needle for business too.

Now, let’s be honest. Social media can feel like a noisy, crowded place. But when used intentionally, it’s one of the most powerful tools we have for creating impact at scale. From viral campaigns that spark conversations worldwide, to small grassroots movements that start with a single post, we’ll dive into what works, what doesn’t, and how use social media as a force for good.

Along the way, I’ll be joined by leaders in business, marketing, tech, higher education, and more. We’ll talk about how to measure the ROI of doing good, why purpose is the new brand currency, and how AI is reshaping influence in ways we’re only beginning to understand.

So whether you’re a marketer, a business leader, social entrepreneur, or someone who just believes social media can be more than doomscrolling — this podcast is for you.

Dr. Misha Kouzeh Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Social Media Agency Secrets: AI Tools, Storytelling Strategy, and Impact Marketing That Works

    Social Media Agency Secrets: AI Tools, Storytelling Strategy, and Impact Marketing That Works
    Nov 22 2025

    In this episode of 'Social Media for Social Impact,' host Misha interviews Dorien Morin-Van Dam, founder of More in Media and host of Strategy Talks. They discuss the importance of storytelling in social media, especially for purpose-driven brands. Doreen shares her path from stay-at-home mom to strategist for small businesses and nonprofits, and she dives into the practical ways she uses AI for content planning and analytics. She also breaks down smart ad strategies, continuous testing, and the role community building plays in long-term success. Listeners will walk away with actionable tools and tips for managing content, crafting better stories, and using social media as a force for good.

    00:00 Introduction to Storytelling in Social Media

    00:38 Meet Doreen Morin-Van Dam: Founder of More in Media

    01:36 Doreen's Journey into Social Media Management

    03:34 Expanding Horizons: From Local to B2B

    05:22 The Role of AI in Social Media Strategy

    10:30 The Power of Storytelling for Purpose-Driven Brands

    16:18 Essential Social Media Tools and Analytics

    23:47 Effective Ad Planning and Organic Reach

    31:02 Networking and Community Building

    33:50 Conclusion and Final Thoughts

    For more information about Dorien's work, visit www.moreinmedia.com and tune into her podcast: Strategy Talks: https://www.moreinmedia.com/strategytalks

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh
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    35 m
  • Breaking the Stereotypes: Gen Z’s Drive for Real Change Through Social Media

    Breaking the Stereotypes: Gen Z’s Drive for Real Change Through Social Media
    Nov 8 2025

    In this episode of "Social Media for Social Impact," host Misha Kouzeh talks with Helen Zarayan, a Gen Z leader at UCLA, about how her generation is using social media for real-world change. Helen discusses the importance of accountability online, sharing how Gen Z rejects performative activism in favor of true impact. She addresses stereotypes about Gen Z, explaining how platforms are used for education, social justice, and building community—not just for trends. The conversation also covers the influence of viral campaigns like the American Eagle and Gap ads, the pressure to build a personal brand, and the need for boundaries with screen time. Helen closes with advice for young people on using social media intentionally and persevering through challenges.

    00:00 Introduction & Meet Helen Zarayan

    06:00 How Gen Z Uses Social Media for Connection & Activism

    10:54 Social Media’s Role in Professional & Academic Life

    14:59 Breaking Stereotypes: Social Media Beyond Memes

    21:16 Social Media Campaigns: American Eagle vs. Gap

    24:21 Building a Personal Brand on Social Platforms

    29:22 Social Media, Screen Time & Setting Boundaries

    33:27 Advice for Using Social Media for Impact

    For more information about Helen’s background, connect with her on LinkedIn: www.linkedin.com/in/helen-zarayan-751768217.

    I'm happy you’re here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh.
    Más Menos
    34 m
  • Voices of Impact: How Social Media Helps Nonprofits Build Trust and Belonging

    Voices of Impact: How Social Media Helps Nonprofits Build Trust and Belonging
    Oct 25 2025

    In this episode of 'Social Media for Social Impact,' host Misha sits down with Dr. Sommer Jabbar, Director of Advancement at AYA Youth Collective. They dive into the significance of using social media for driving social impact rather than just influence. Dr. Jabbar shares her journey into equity and belonging work, emphasizing the importance of creating inclusive spaces where everyone feels they belong. The conversation covers the strategic use of language in digital communication, the power of storytelling in social media, and the crucial role of collaboration across sectors. They also discuss how young leaders can begin using their voices for social impact and offer insights into successful nonprofit campaigns. This episode is a treasure trove of practical advice and inspirational stories for anyone interested in leveraging social media to foster a sense of community and affect real change.

    00:00 Introduction to Social Impact

    00:50 Meet Dr. Summer Jabbar

    02:47 Defining Belonging and Inclusion

    06:25 The Role of Social Media in Nonprofits

    10:54 Empowering Youth Through Community Support

    18:13 Collaborations and Partnerships

    21:57 Successful Campaigns and Events

    28:44 Advice for Aspiring Social Impact Leaders

    33:35 Final Thoughts and Takeaways

    For more information about AYA Youth Collective, visit the website: https://www.ayayouth.org. Support the cause: https://www.ayayouth.org/donate.

    I'm happy you’re here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh.
    Más Menos
    36 m
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