Social Media for Musicians Who Don’t Like to Do Social Media

Cameron Ljungkull and Augustus Watkins break down social media strategies for reluctant posters. Then we talk about the way the tech industry has changed the "soft power" of American culture, share some mental health resources for musicians, and discuss the new era of 360 deals. We also tempt fate by calling out UMG's famously rowdy legal team.

• Meta, TikTok, Spotify & New Rules of Soft Power by Mark Mulligan via Music Industry Blog https://www.hypebot.com/hypebot/2025/05/meta-tiktok-spotify-the-new-rules-of-soft-power-mark-mulligan-of-midia.html
• Mental Health Resources for Musicians in 2025 By Randi Zimmerman https://blog.symphonic.com/2025/05/01/mental-health-resources-for-musicians/
• 20 years ago, labels targeted fandom. Will it work the second time around? by Tatiana Cirisano https://www.midiaresearch.com/blog/20-years-ago-labels-targeted-fandom-will-it-work-the-second-time-around
• UMAW https://weareumaw.org

Recorded live at Secret Spot DTLA http://secretspotdtla.com

Cameron Ljungkull https://www.cameronljungkull.com

Augustus Watkins https://augustuswatkins.com

Cocaine Opera - Music PR https://cocaineopera.com/