Social Media Strategy 101

Social Media Strategy 101

Why this episode matters
Most creators say they want a strategy but don’t actually know what that means. Today’s podcast episode breaks down how to think about social media before you worry about growth, trends, or monetization.

What is covered

• What “strategy” really means (and why most people skip this step)
• The biggest mistake new creators make when choosing what to post
• Why copying “growth tips” can actually hurt your account
• Why selling too soon backfires and what to focus on instead
• How creators actually build loyalty (not just followers)
• The truth about viral growth vs. sustainable growth
• How to find your lane without boxing yourself in
• A simple way to think about content rotation so your page makes sense to new viewers

Who this episode is for

• New creators who feel overwhelmed by “expert advice”
• Experienced creators who feel stuck or unfocused
• Anyone tired of chasing trends without results
• Creators who want clarity, confidence, and direction

Bottom line

This isn’t about hacks or algorithms. It’s about building a strategy you can actually stick with and enjoy.

Need more help? Join the Muthership Creator Studio and learn, level up and make your efforts amount to something meaningful!
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