Social Media Consistency - Instant Gratification

We as a society are sort of obsessed with instant gratification. If we put something out there on social media, we want to get likes and comments right away. In our minds, the likes and comments are also an indication of “how successful” the content is.

I really struggle with that point of view. As someone who's been in the social media world for a really long time, I would think that that's the wrong lens to look through social media with. Many entrepreneurs think that they didn’t get a new comment or as many likes as the previous post, then it's not a successful post.

That shouldn’t be the measure of success for social media!