Social Media Agency Secrets: AI Tools, Storytelling Strategy, and Impact Marketing That Works

In this episode of 'Social Media for Social Impact,' host Misha interviews Dorien Morin-Van Dam, founder of More in Media and host of Strategy Talks. They discuss the importance of storytelling in social media, especially for purpose-driven brands. Doreen shares her path from stay-at-home mom to strategist for small businesses and nonprofits, and she dives into the practical ways she uses AI for content planning and analytics. She also breaks down smart ad strategies, continuous testing, and the role community building plays in long-term success. Listeners will walk away with actionable tools and tips for managing content, crafting better stories, and using social media as a force for good.

00:00 Introduction to Storytelling in Social Media

00:38 Meet Doreen Morin-Van Dam: Founder of More in Media

01:36 Doreen's Journey into Social Media Management

03:34 Expanding Horizons: From Local to B2B

05:22 The Role of AI in Social Media Strategy

10:30 The Power of Storytelling for Purpose-Driven Brands

16:18 Essential Social Media Tools and Analytics

23:47 Effective Ad Planning and Organic Reach

31:02 Networking and Community Building

33:50 Conclusion and Final Thoughts

For more information about Dorien's work, visit www.moreinmedia.com and tune into her podcast: Strategy Talks: https://www.moreinmedia.com/strategytalks

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