Sneak peek: How to decode consumer behaviour and boost your marketing impact

In this upcoming episode, we’ll be diving into the powerful and often subtle ways that emerging technology is reshaping consumer psychology and giving marketers an entirely new playbook.

We’ll be welcoming experts Becky Simms, CEO of Reflect Digital, and Dr. Tom Bowden-Green, Senior Lecturer in Marketing and Behavioural Science on to the show to discuss the biggest changes happening in marketing right now.

We’ll also be sharing insights around how social and search are changing and share why understanding consumer psychology is the ultimate competitive advantage for marketers.

Don't fall behind, tune in to learn how to connect authentically with customers in a world driven by algorithms.

This podcast will:

• Explore the major recent shifts in consumer behaviour
• Show why marketing should be designed for humans not algorithms
• Reveal why friction can be good as well as bad

Can’t wait for Thursday’s full episode? Check out the CIM Content hub now for all things marketing.