Smarter Collaboration featuring Cynthia Round, collaborative leader from The United Way and The MET

When Cynthia Round was hired to help make The Metropolitan Museum of Art more open and accessible, she knew she needed buy-in and collaboration across colleagues and the public.

“We needed collaboration across the entire organization, even the security guard at the entrance, to create an open welcoming experience from the get-go,” she told us.

Engaging with consumers and other diverse stakeholders have served her well at the Met, United Way, P&G, and throughout her career. In this episode, Cynthia shares polished wisdom on putting collaboration at the heart of branding.







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