Episodios

  • How Oldcastle APG Blends High-Tech Marketing with High-Touch Relationships

    How Oldcastle APG Blends High-Tech Marketing with High-Touch Relationships
    Jul 14 2025
    What does it take to lead growth inside one of the most recognizable names in building products? Beth sits down with Jenny Nail, Chief Revenue Officer at Oldcastle APG, to explore how the brand has evolved beyond masonry into a full outdoor living powerhouse. Jenny shares how Oldcastle APG is balancing B2B partnerships with a growing direct-to-consumer focus, how customer decision-making is shifting, and why internal culture plays a critical role in long-term success.
    Más Menos
    33 m
  • How Modular Leaders Leverage Social Media as a Revenue Driver

    How Modular Leaders Leverage Social Media as a Revenue Driver
    Jul 7 2025
    What do you get when you put four outspoken leaders from the modular world on one mic? A very honest, very unfiltered conversation about what actually works when it comes to social media, sales, and brand presence in construction. In this special episode, guest host Heather Wallace from Momentum Innovation Group leads a follow-up panel discussion with Steve Dubin of Rmax, Merrick Macomber of Modular Maven, and Chad Crosby of Halo Halo. They originally joined Beth on stage at World of Modular to talk about LinkedIn and using social platforms to drive real business. Now they’re bringing that conversation to the podcast—complete with live commentary, strong opinions, and zero fluff.
    Más Menos
    39 m
  • 3form’s Digital Strategy to Build Pre-Sale Brand Equity

    3form’s Digital Strategy to Build Pre-Sale Brand Equity
    Jun 30 2025
    How do you serve a customer who wants to be hands-on and self-serve—but still expects a high-touch experience when it counts? In this episode, Beth talks with Karli Slocum, Vice President of Marketing and Product at 3form, about building the digital tools designers actually want, translating online behavior into offline sales, and making sure the brand shows up consistently from product sample to project handoff.
    Más Menos
    33 m
  • Selling Smarter: How to Master Value-Driven Building Materials Sales

    Selling Smarter: How to Master Value-Driven Building Materials Sales
    Jun 23 2025
    What happens when market conditions shift and your team has to learn how to sell again? In this episode, Beth talks with Bradley Hartmann, CEO of Bradley Hartmann & Co., about how to train sales teams that have grown used to order-taking, how to clearly define sales activity, and why tightening the feedback loop between sales and marketing might be the most underrated growth lever in building materials today.
    Más Menos
    35 m
  • How a Leading Exterior Door Manufacturer Uses Storytelling to Drive Sales

    How a Leading Exterior Door Manufacturer Uses Storytelling to Drive Sales
    Jun 16 2025
    What happens when a family-owned manufacturer known for its values decides to take on modern lead generation? In this episode, Beth sits down with Jake Calhoun, Vice President of Marketing at ProVia, to talk about navigating legacy, managing modern messaging, and bridging the gap between product and service in one of the industry’s most competitive categories.
    Más Menos
    25 m
  • How Ayrsonics Turned Product Innovation into a Competitive Moat

    How Ayrsonics Turned Product Innovation into a Competitive Moat
    Jun 9 2025
    What if being the first in your category made you the Kleenex of your market? And how do you turn that into a lasting advantage? In this episode, we talk to Dean McIntyre, president of Ayrsonics and CEO of the McIntyre Group, about building a brand that stands out in the competitive world of acoustic products. Dean shares why they diversified, how they pivoted during economic downturns, and how they’re bringing manufacturing back to North America to build a more resilient business.
    Más Menos
    22 m
  • Why Architects Ignore Your Product—and What to Do Instead

    Why Architects Ignore Your Product—and What to Do Instead
    Jun 2 2025
    Architects may be the ultimate influencers in the building process, but winning their specification is only the beginning—and one missed detail or a slow sample delivery can lose you the next project. In this episode, Beth PopNikolov and Zach Williams sit down with Benjamin Glunz, CEO of Anguleris (the company behind Swatchbox and other essential tools for architects and designers). Together, they dive into why shifting your strategy from chasing leads to genuinely supporting architects’ workflows can future-proof your brand and put your products at the forefront of today’s fast-evolving construction landscape.
    Más Menos
    21 m
  • What Today’s Top Candidates Want from Building Materials Employers

    What Today’s Top Candidates Want from Building Materials Employers
    May 26 2025
    Navigating today’s unpredictable job market requires more than great products—it demands smart, proactive hiring strategies and transparent leadership. In this episode, Cassie Fosher, President of SnapDragon Associates, shares what building materials manufacturers need to know about recruiting right now. From high-demand sales roles to shifting candidate expectations, you’ll learn what top talent is really looking for—and how your brand can rise to the top, even in uncertain times.
    Más Menos
    27 m