Smart cart: Inside Amazon’s AI-powered reinvention of shopping, from Rufus to conversational commerce
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Smart cart: Inside Amazon’s AI-powered reinvention of shopping, from Rufus to conversational commerce
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Live from the Amazon Warehouse in Robbinsville, in this episode of The Speed of Culture podcast, Matt Britton speaks with Amanda Doerr, Vice President of Core Shopping at Amazon, for a deep and practical look at how Amazon AI shopping is reshaping the entire buying journey. From the launch of Rufus AI shopping assistant and breakthroughs in AI review summarization to the rise of conversational commerce, voice commerce, and mobile-first e-commerce, Amanda shares how Amazon is solving customer friction and building the foundation for the future of e-commerce 2026.
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