So many of us want to create something meaningful, but we get stuck on the offer itself: what it is, who it’s for, and why it matters.

In this conversation, we talk about how to build an offer that fits the way we’re designed and meets a real need in someone’s life.

When the offer is strong and honest, sharing it feels natural - not salesy or pressured - because the value is already clear.

In this episode, we talk about:

• What makes an offer meaningful, helpful, and worth sharing
• How to build something that reflects your strengths and season
• The difference between what we hope to offer and what people are actually trying to solve
• Why selling feels lighter when the offer itself does the heavy lifting
• A simple way to shape your next offer in just a few minutes

Get Your Free Action Guide: The Offer Builder Mini-Map

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

If you’re heading into January already feeling behind, you're not alone! Join us as we talk about how overwhelming January can feel - and why you don’t need a big plan or fresh motivation to move forward.

Instead, we walk through a simple way to decide what actually deserves your attention first, even with limited energy. This conversation is about making Q1 workable for your life and your goals too!

In this episode, we talk about:

• Why so many women feel behind before the year even starts
• The three things that matter most in Q1 (and why the rest can wait)
• How to choose priorities when everything feels important
• A simple way to plan that fits real life, not an ideal schedule

Get Your Free Action Guide: The Q1 Focus Map

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Influence doesn’t have to be loud, public, or polished. Jesus showed us that the most transformative impact often begins quietly, in hidden places where nobody is keeping score.

In this Christmas Eve reflection, we explore what His life teaches us about presence, humility, and the kind of influence that changes people without ever trying to impress them.

This episode is an invitation to rest, breathe, and remember that the way you’re building your business matters deeply.

In this episode, we talk about:

• Why Jesus’ influence began in obscurity (and why that matters for your business)
• The difference between impression and impact
• How quiet influence builds trust, depth, and longevity
• What to remember when your work feels slow, unseen, or “small”
• How to carry this truth into your next season of life and business

Get Your Free Action Guide: Quiet Influence: A 5-Minute Reflection for Heart-Centered Entrepreneurs

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Launching a new product, offer, or podcast doesn’t have to be loud, stressful, or perfectly planned. Most of us were never taught what a “launch” actually is — which is why it feels so intimidating.

In this honest, behind-the-scenes conversation, we unpack the three real ways to bring something into the world: a hard launch, a soft launch, or a reveal.

If launching has ever felt confusing, pressured, or “too much,” this episode is going to feel like an exhale.

We’re talking about:

• What a launch actually is (and why it’s simpler than you think)
• The real difference between a hard launch, a soft launch, and a reveal
• How confidence, capacity, and season shape the way we start something
• Why we chose a reveal for Smart Soulful Business
• How to choose the launch style that fits you — not the internet’s timeline

Get Your Free Action Guide: The Launch Style Finder

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Your email list is the only part of your business you truly own — and it matters more than social media, no matter what stage you’re in.

In this episode, we break down why even a small list can make a real difference, what actually builds trust over time, and how to figure out which stage of email growth you’re in so you can take the next right step without pressure.

In this episode, we’ll explore:

• Why email outperforms social media for connection, trust, and sales
• What makes an email list genuinely effective (and what doesn’t)
• How to identify your current email-growth stage
• The three pillars of a healthy email strategy: consistency, helpful content, and personal connection
• A peek at upcoming episodes on handling unsubscribes, intentional list growth, and keeping email personal and grounded

Get Your Free Action Guide: Email Growth Pathway: Find Your Stage & Take Your Next Step

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Most of us didn’t start our businesses dreaming about keywords and algorithms — we just wanted to help people and share what we love. But at some point, we realize: if people can’t find us, we can’t help them.

In this episode, we’re talking about when SEO actually matters, when it’s okay to follow your gut instead, and how to make those choices without losing your voice or your sanity.

Listen in to hear:

• What SEO really means (in normal-people language)
• When it’s worth the time and energy — and when it’s not
• How we’ve handled SEO in our own blogs, websites, and podcast titles
• The risks of ignoring search completely (and how to balance strategy with soul)
  
  

Get Your Free Action Guide: SEO Made Simple: A Soulful Strategy Checklist

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

If you’ve ever wondered whether a coach or consultant is really worth it - or felt scared of wasting money - you’re not alone.

In this episode, Laurie and Becky talk about how the right kind of help can completely change your business (and your confidence).

Together, they’ll unpack how to find experts who actually get you - your values, your voice, and your vision - so your investments move you forward with more clarity and peace.

Listen in to hear:

• Why outside help can accelerate your growth when it’s aligned
• How to tell if someone’s a true fit or just a shiny promise
• The difference between hiring from pressure vs. hiring from peace
• Real questions to filter coaches, consultants, and experts through wisdom and gut instinct

Get Your Free Action Guide: The Alignment Map For Coaches & Consultants

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Every entrepreneur faces that tension between playing it safe and stepping into growth.

In this episode, we share the best and worst money we’ve ever spent, from big wins to expensive lessons, and what helped us start spending with more confidence and less guilt.

You’ll walk away seeing every dollar you spend (or save) as part of your leadership, not a test of your worth.

Listen in to hear:

• How to tell the difference between a real investment and a shiny distraction
• Why it’s okay to spend money before you feel totally “ready”
• The lessons that helped us stop wasting money — and start learning from it
• How to think about time, tools, and training like a grounded business owner
• Simple reflection questions to decide what’s truly worth it right now

Get Your Free Action Guide: Smart Spending Check-In

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community