Smart Marketing and Steady Growth: Attorney Amber Willingham’s Story

In this Law Firm Accelerator Podcast by BSPE Legal Marketing, Viktoria Altman interviews Houston bankruptcy attorney Amber Willingham about her career path, her client-first philosophy, and her marketing strategies. From building a practice with low overhead to leveraging community networks and social media, Amber shares practical lessons for attorneys looking to grow without sacrificing balance.

Podcast Takeaways:

1. Build your practice around skills and knowledge you already have.
2. Leverage past roles to offer clients unique insights.
3. Encourage reviews immediately after successful outcomes.
4. Keep marketing ROI front of mind and adapt quickly.
5. Use free consultations to build trust and remove barriers.
6. Engage local networks for visibility in small communities.
7. Share client education as part of your service, not just representation.
8. Experiment with social media content to reinforce credibility.
9. Avoid unnecessary debt when starting your firm.
10. Scale your firm only when your capacity truly requires it.

Amber Willingham is a Houston-based bankruptcy attorney with over 30 years of legal experience. She focuses on Chapter 7 and Chapter 13 bankruptcies, combining insider knowledge of creditors and trustees with a compassionate, client-centered approach.

Viktoria Altman is the host of the Law Firm Accelerator podcast and founder of BSPE Legal Marketing. She helps attorneys grow their practices through effective marketing strategies that highlight their strengths and connect them with clients.

BSPE Legal Marketing works exclusively with law firms to deliver marketing strategies that drive measurable results. From SEO and content marketing to podcast production, BSPE helps attorneys grow sustainably and authentically.

Youtube: https://youtu.be/9nWCZHV7jjE