Cathy Huyghe began her career as a writer for Forbes Magazine, writing on the wine business and related business issues. In 2009 she and her co-founder launched a data analytics firm, Enolytics, which takes winery client sales data from all channels and returns actionable information about where and how the winery can improve its sales results. Recently they have incorporated “AI” technology (specifically machine learning) to augment the service, and she and host Carol Collison discuss the pros and cons of using AI. They also discuss a new initiative recently launched, in a joint venture with direct-to-consumer specialists WISE, that provides customers a new way to execute effectively on their DTC data. Cathy shares a new key to success in our 70th interview: get out there and meet people.

Enolytics

Enolytics 101

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Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Editor: John Kiernan, The PodHouse Productions

www.thepodhouseproductions.com

Music: Nate Collison

Logo Photography: John Corcoran

Learn about how Gary Mortensen, President of Stoller Wine Group thinks about business strategy. Gary shares lots of great ideas about how to think creatively about your wine business and how to innovate. Hear what a SWOT analysis (strengths, weaknesses, opportunities, and threats) is and how it can assist your strategic thinking. These concepts are as important to a small winery as a large one. As Gary says, “Big company, big problems. Small company, big problems.”

https://www.stollerfamilyestate.com

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Editor: John Kiernan, The PodHouse Productions

www.thepodhouseproductions.com

Music: Nate Collison

Logo Photography: John Corcoran

After finishing a long and successful career in the California wine industry, Fred Reno retired to Virginia, the original American winegrowing region. Vines were first planted there in 1619 under orders from the British crown. They were hoping to find an alternative to French wine in its then-colonies. The founding fathers were investors in the wine business too, in 1773. In this 250th anniversary of the Declaration of Independence, Fred and host Carol Collison talk about the history of the Virginia wine business, including viticulture, growing regions and issues in sales and distribution. Fred shares details about his favorite Virginia grape, Norton. And he ends the interview with his keys to success in the wine business, what he calls “the two P’s”: Packaging and Price.

https://finewineconfidential.com/

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Editor: John Kiernan, The PodHouse Productions

www.thepodhouseproductions.com

Music: Nate Collison

Logo Photography: John Corcoran