Eric Fruth, co-owner of Columbus Running Company, shares his three-leg stool philosophy: Retail, Races and Social and Training programs, and how they work together to drive business in his six stores. Eric also discusses CRC's innovative Grasshopper youth running club program and how it builds customers of the future and boosts the store's youth footwear sales.

A great start to 2026!

Captured live at The Running Event, we sit with Tom Taylor of Altra, who discusses how his brand comes to market at retail. Camila Siqueira from SportBrazil talks about how TRE helped her and her same named sister-in-law build their business. And Adam White of RC Outfitters in Peoria shares his very personal story of how he overcame his struggles with alcohol and regain control of his business and his life.

Co-Host Chris Farley of Pacers shares his top 5 tips for getting the most out of TRE and some of them will surprise you. Elle Cheung of Gazelle Sports, winner of a Running Industry Diversity Coalition Scholarship to TRE, discusses how her store translates DEI philosophies into action. And Stephen Pifer of Skechers reflects on his 20-year career in the running business and his goal of running a sub-four minute mile in the same race as his son Jameson.