In this episode James discusses the fibs that sleep brands tell about their products and services, and how they want you to believe that what they are peddling will solve your sleep problem, without even knowing what your problem is.

Whether it is the eye mask that claims to leave you never having to use botox, or the brain supplement, whose founder claims it, guess what, cured his insomnia, James asks can we trust what most sleep brands are telling us.

In the Not B*locks section, James recommends the podcast from Louise Berger who runs the Insomnia Clinic at the Royal Surrey NHS Foundation Trust. You can listen/watch her podcast here https://www.royalsurrey.nhs.uk/saygoodnight

You can find out more about James’ work at www.thesleepgeek.co.uk and the work he does with sports teams and organisations here www.kipmate.com

In this episode, James discusses the “5AM Club” - the idea, perpetuated by celebrities like Orlando Bloom and Mark Wahlburg, and influencers like Andrew Huberman and Robin Sharma, that waking early in the morning will make you successful.

James will explain to you why this is a load of BS< and having worked with everyone from CEO’s, to government ministers to international footballers, what approach and techniques he uses with the high performance people he works with.

In the podcast James mentions research around Athletic performance and sleep see a great piece of research on this subject here: https://link.springer.com/article/10.1007/s40675-022-00243-4

In the Not B*llocks section, James recommends listening to the Sleep Unplugged podcast from Dr. Chris Winter. A great listen: https://www.youtube.com/user/wcwinter1

You can find out more about James’ work at www.thesleepgeek.co.uk and the work he does with sports teams and organisations here: www.kipmate.com

Often the poor sleep in a house can come from one person or animal and the sleep environment and routine they create causing everyone else to sleep poorly. They are a sleep dictator. I help you understand what one is, give examples of their behaviour and advice on how to address the issue.

For more info on James’ work go to www.thesleepgeek.co.uk