Slackers Podcast Por Jaime Solis & Jonathan Sasse arte de portada

Slackers

Slackers

De: Jaime Solis & Jonathan Sasse
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Slackers is a podcast for leaders, builders, and creators who want to make work better—more productive, more human, and a lot less frustrating. Hosted by longtime media and technology insiders Jonathan Sasse and Jaime Solis, the show blends candid stories, sharp insights, and practical lessons from decades spent navigating corporate life and creative industries. This isn’t a rant about what’s broken or a step-by-step playbook. It’s a conversation about what actually works; the small wins, the hard lessons, and the patterns that make better teams, better ideas, and better outcomes possible. Each episode connects dots across leadership, strategy, creativity, and culture, helping you think more clearly about how work gets done, and how to do it better. We call it “Slackers” because the heavy lifting happens outside the show. So think of us as a weekly companion on your path to better work and a better way of working.2025 Jaime Solis & Jonathan Sasse | All Rights Reserved. Desarrollo Personal Economía Gestión Gestión y Liderazgo Liderazgo Éxito Personal
Episodios
  • Your Real Competition

    Your Real Competition
    Mar 10 2026

    Most companies define competition incorrectly.

    They build spreadsheets comparing themselves to the businesses in their category. Same product. Same industry. Same lane.

    But customers do not live inside your category.

    They compare every experience they have across their entire life.

    In this episode of Slackers, Jaime Solis and Jonathan Sasse explore the idea that modern competition is horizontal, not vertical. Your real competition is not the company that sells the same thing you do. It is the experience that trained your customer to expect something better.

    • A pizza tracker from Domino’s can reshape expectations for furniture delivery.
    • A seamless checkout flow from Amazon can change what customers expect from healthcare portals.
    • A well-designed Little League app can influence how someone judges enterprise software.

    Once customers experience transparency, speed, or simplicity somewhere else, they begin expecting it everywhere.

    The conversation also explores why traditional competitive analysis often misses the point. Strategy should not be limited to spreadsheets and industry comparisons. It should function as a listening device for understanding what customers are learning from the broader world of commerce.

    Key themes in this episode include:

    • Why industry-based competitive analysis can create blind spots
    • How customer expectations move horizontally across industries
    • The Domino’s Pizza Tracker example and its ripple effects on other businesses
    • Why benchmarking against the “low floor” of your competitors creates vulnerability
    • How the Kano model explains the drift from delight to table stakes
    • Why customer support teams must be part of strategic decision making

    The core lesson is simple.

    Customers compare you to the best experience they had today.

    Not the company that looks most like you.

    –––

    The Slackers Podcast is produced by Jaime Solis and Jonathan Sasse.
    Audio production by Stephen Kallao.
    Cover art by Jonathan Sasse

    Connect with the Hosts

    🎙️ Jonathan Sasse — Chief Strategy Officer and executive advisor.
    🔗 Connect on LinkedIn · Forbes Communication Council

    🎙️ Jaime Solis — Music & Media executive, strategist, and creator of the Red Threads newsletter.
    🔗 LinkedIn | Newsletter | Website
    📱 Social: Instagram · Threads · LinkedIn

    We want to hear from you!
    🤔 Do you have a question you'd love to ask us, or a topic you think we should dive into on the show? You can leave us a voice message right here!

    Thanks for listening!
    If you enjoyed this episode, please follow or subscribe on your favorite podcast app—and leave a quick rating or review. It helps new listeners find the show.
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    54 m
  • Getting Unstuck with Aric Marshall

    Getting Unstuck with Aric Marshall
    Mar 3 2026
    Most organizations are not stuck because they lack talent. They are stuck because the system that got them here no longer works for where they want to go. In this episode of Slackers, Jaime Solis and Jonathan Sasse are joined by Aric Marshall, former Apple product leader and founder of ronin.ink, to unpack the mechanics of stagnation and the discipline required to create real expansion. Aric draws from 15 years inside Apple during the development era of products like AirPods and HomePod to explain what he calls the difference between motion and purposeful progress. Busy teams can still plateau. Shipping does not equal advancement. Revenue dips are often symptoms, not root causes. The deeper issue is usually outdated assumptions, rigid thinking, or a failure to expand capabilities beyond the original use case. Key themes include: • Why scaling growth is different from expansion growth • The cultural discipline behind Apple’s “1,000 nos for every yes” standard • How high-performing teams maintain a driven yet adaptive “hum” • The danger of normalizing missed goals instead of diagnosing constraints • Why sales plateaus are often product strategy problems in disguise Aric introduces the “Guest Star” model as a practical framework for breaking internal echo chambers. Rather than relying solely on internal debate, organizations should bring in fractional experts to challenge assumptions and pressure-test direction. The conversation also explores: • How to distinguish symptoms from systemic failure • Why over-prepared research beats assertion when influencing executives • The importance of defining success markers before pursuing change • How horizontal capability mapping unlocks new markets • A case study of a camera technology firm that pivoted into agriculture and unlocked acquisition value This is not a motivational conversation about pushing harder. It is a strategic conversation about re-evaluating the architecture of your system. Because getting unstuck is rarely about urgency. It is about redesign. Connect with Aric on LinkedIn. Learn more about Aric and his team at ronin.ink –––The Slackers Podcast is produced by Jaime Solis and Jonathan Sasse.Audio production by Stephen Kallao.Cover art by Jonathan Sasse Connect with the Hosts 🎙️ Jonathan Sasse — Chief Strategy Officer and executive advisor.🔗 Connect on LinkedIn · Forbes Communication Council 🎙️ Jaime Solis — Music & Media executive, strategist, and creator of the Red Threads newsletter.🔗 LinkedIn | Newsletter | Website📱 Social: Instagram · Threads · LinkedIn We want to hear from you!🤔 Do you have a question you'd love to ask us, or a topic you think we should dive into on the show? You can leave us a voice message right here! Thanks for listening!If you enjoyed this episode, please follow or subscribe on your favorite podcast app—and leave a quick rating or review. It helps new listeners find the show.
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    1 h
  • The Trust Premium: Branding in the Age of AI (Part 2)

    The Trust Premium: Branding in the Age of AI (Part 2)
    Feb 24 2026

    AI has leveled the production playing field.

    Text, images, video, wireframes. Infinite. Instant. Cheap.

    So what actually matters now?

    In this episode of Slackers, Jaime and Jonathan unpack how AI is fundamentally reshaping branding. When production becomes abundant, trust becomes scarce. And scarcity determines value.

    This conversation builds on Part 1 of the brand series and reframes brand not as logos and aesthetics, but as a cognitive shortcut. A promise. A signal in an environment overloaded with information.

    Key themes include:

    • Why trust increases in value as AI content explodes
    • The shift from production skill to human judgment
    • Speed vs. width and how AI expands the creative menu
    • Active prototyping and collapsing two-week cycles into 24 hours
    • The scattering of A-player talent from large agencies to smaller firms
    • Why intentional imperfection builds credibility in a polished AI world
    • The difference between provenance and polish

    Jaime and Jonathan explore how AI compresses workflows while expanding optionality. Teams can now move from whiteboard to wireframe in minutes, reducing ambiguity and improving alignment. But the real differentiator is not speed. It is taste. It is empathy. It is consistency.

    They also examine the emerging labor shift, where top-tier talent equipped with AI can help smaller organizations compete with legacy Goliaths. This is not about replacing humans. It is about amplifying human judgment.

    In a world of infinite content, the brands that win are the ones that stand for something specific and keep their promises over time.

    Brand is not dying. It is becoming more valuable.

    –––

    The Slackers Podcast is produced by Jaime Solis and Jonathan Sasse.
    Audio production by Stephen Kallao.
    Cover art by Jonathan Sasse

    Connect with the Hosts

    🎙️ Jonathan Sasse — Chief Strategy Officer and executive advisor.
    🔗 Connect on LinkedIn · Forbes Communication Council

    🎙️ Jaime Solis — Music & Media executive, strategist, and creator of the Red Threads newsletter.
    🔗 LinkedIn | Newsletter | Website
    📱 Social: Instagram · Threads · LinkedIn

    We want to hear from you!
    🤔 Do you have a question you'd love to ask us, or a topic you think we should dive into on the show? You can leave us a voice message right here!

    Thanks for listening!
    If you enjoyed this episode, please follow or subscribe on your favorite podcast app—and leave a quick rating or review. It helps new listeners find the show.
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    1 h y 4 m
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