Skittles’ Live Super Bowl Stunt and Now ChatGPT Has Ads?: EP 019
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Skittles’ Live Super Bowl Stunt and Now ChatGPT Has Ads?: EP 019
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Think Super Bowl ads end when the game does? Think again.
Big news: OpenAI and ChatGPT are about to start testing ads, opening new possibilities (and a $250k minimum) for the biggest brands. Plus, newsletter ads are making a major comeback, catching many by surprise and proving that some “old school” marketing tactics still pack a punch. And in true industry fashion, Skittles is prepping to air a live(?) Super Bowl ad from a real customer’s front porch - complete with some celebrity mystery. FRODO!
Matthew and Chris dissect innovative campaigns like Michelob Ultra’s Rocky-inspired Super Bowl spot and take a candid look at the imposter syndrome lurking behind creative success.
Whether you’re a marketer, advertiser, or just here for some strategic mischief, this episode is packed with the trends you need to know and the laughs you didn’t expect.
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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net