Most guys don’t talk about the bad deals they’ve made. But Ryan Haar does, and his story will sound familiar to anyone who’s bought a “great deal” machine that turned into a money pit. Injectors failed, the drive motor quit, and what should have been a win nearly sank him before he got started.

But instead of bailing, Ryan stuck with that skid steer, learned the hard lessons, and built Elite Excavation in Olin, Iowa.

In this episode, Ryan opens up about what that experience taught him about persistence, referrals, and marketing in a crowded market. His journey proves that sometimes the worst machine can teach you the best lessons.

Takeaways:

✅The nightmare skid steer purchase that nearly stopped him—and why he still runs it today

✅How one driveway job turned into five more through simple word-of-mouth

✅Why old-school flyers plus creative videos helped him stand out in a saturated Iowa market

✅His personal motto: “Cost to floss—strap in and hold tight” and what it means for business

Why it Matters:

Every contractor knows the sting of bad equipment—but Ryan’s story shows how grit and consistency can turn setbacks into stepping stones.

Links:

🔹 Visit Elite Excavation’s Facebook Page: https://www.facebook.com/profile.php?id=61555780441041

🔹 Shop American-Made Attachments: ⁠www.skidsteernation.com

🔹 Need More Leads for Your Excavation Business? Visit Throttled Up Marketing: ⁠⁠https://www.getthrottledup.com/

Brent Boitano didn’t scale his excavation business by taking every job that came his way—he grew by getting crystal clear on what he doesn’t do. In this episode, Brent shares the overlooked power of saying “no,” how he built trust in a small-town market, and why focusing on quality over volume has paid off for Boitano Excavation.

Brent also opens up about what it takes to hire people who show up with the right mindset—and why you shouldn’t expect your employees to care as much as you do. If you're running a growing excavation or land services business, this is a no-BS conversation you’ll want to hear.

Takeaways:✅Don’t chase every dollar – Brent explains why turning down the wrong jobs has helped him build a more sustainable, high-quality business.

✅Be the guy who gets the call back – His strategy is simple: show up on time, do great work, and don’t disappear.

✅Hiring mindset over skillset – Brent looks for workers who want to learn and take pride in doing things the right way—even if they’ve never run a machine before.

✅Reputation is your best marketing – In a small community, word-of-mouth can make or break your business. Brent shares how to earn trust job after job.

✅Let go of the growth-for-growth’s-sake mindset – Brent’s business is profitable and respected because he’s not trying to do it all.
Why it Matters:If you’re tired of burnout and want to build a business that lasts, Brent’s approach to boundaries, hiring, and quality-first work is a game plan worth hearing.

Links:

🔹 Visit Boitano Excavation’s Facebook Page: https://www.facebook.com/profile.php?id=100054446142567

🔹 Shop American-Made Attachments: ⁠https://skidsteernation.com/⁠

🔹 Need More Leads for Your Excavation Business? Visit Throttled Up Marketing: ⁠https://www.getthrottledup.com/

When Andrew Michael left his job as a diesel tech during the chaos of COVID, he didn’t chase scale—he chased control, family, and purpose. What started as renting equipment and testing the waters led to buying his first skid steer and embracing a solo operator model.

But what really makes this episode stand out? Andrew’s mindset. This isn't just about clearing land—it’s about clearing mental clutter, owning your story, and showing up for your family and clients in a way most business owners never figure out.

If you’ve ever battled imposter syndrome, wrestled with niching down, or wondered if staying small is actually smart, Andrew’s story hits hard.

Takeaways:

✅Renting vs. Owning: Andrew rented equipment for three years before finally buying his own skid steer—and the confidence that came with it was the real game changer.
✅Niching Is a Strength: Early on, he tried to do “anything brown or green,” but narrowing his focus helped build a reputation and reduce burnout.
✅Mindset over Machines: Success in this business isn’t about horsepower—it’s about what’s happening between your ears.
✅Solo by Design: Andrew doesn’t want 30 employees or a fleet—he wants to be known as a specialist, and it’s working.
✅Pressure Creates Performance: From family life to business decisions, Andrew uses pressure to fuel growth, not fear.
Why it MattersThis episode hits home for blue-collar business owners trying to balance growth, purpose, and peace of mind—without selling their soul or sacrificing their family.

Links:

🔹 Visit Michael Way Acre’s Facebook Page: https://www.facebook.com/michaelwayacres🔹 Shop American-Made Attachments: https://skidsteernation.com/

🔹 Need More Leads for Your Excavation Business? Visit Throttled Up Marketing: https://www.getthrottledup.com/

Joe Borowski didn’t plan to become a concrete contractor—but the market had other ideas. In this episode, Ryan Deemer sits down with the owner of Hawthorne Excavating to talk about how pouring a single hot tub pad turned into 90% of his workload. Joe shares what it’s like managing growth, staying hands-on, and slowly building a real business—not just a job.

He also gets real about what it takes to keep standards high without burning out, how he’s setting up two crews for future expansion, and why communication matters more than fancy equipment.

Takeaways:

✅ Joe got his start as a union operator at 18—but bought his first excavator instead of a new truck.

✅ Concrete wasn’t the plan, but customer demand made it impossible to ignore. Now it drives most of his revenue.

✅ He’s learned more from redoing jobs the right way than from the ones that go perfectly.

✅ Joe is shifting from operator to leader, learning how to train, trust, and let others figure it out.

✅ He's realizing time—not money—is the most valuable asset in business, and he's starting to build processes to reclaim it.
Why It Matters:

If you’re in excavation or hardscaping, learning to offer concrete—or partner with someone who does—can unlock bigger, better-paying jobs and more referrals.

Links:

🔹 Visit Hawthorne Excavating LLCs’ Facebook Page: https://www.facebook.com/HawthorneEx

🔹 Shop American-Made Attachments: https://skidsteernation.com/

🔹 Need More Leads for Your Excavation Business? Visit Throttled Up Marketing: https://www.getthrottledup.com/

Austin Gurney didn’t just quit his job—he quit the idea that being a great operator was enough. After moving to a new state with no contacts, he grew his excavation business fast by focusing on systems, showing up when others wouldn’t, and thinking like a business owner from day one.

He didn’t build this to stay busy. He’s building it to last.

Takeaways:

✅Built a steady business from scratch in a brand-new area with zero connections.

✅Used daily Facebook group posts (at 5AM) to keep leads coming in before going full time.

✅Realized he was spending too much time being a technician—not a leader.

✅Wants his business to leave a legacy—not just cover the bills.

• Why it Matters:

• If you’re growing a blue-collar business and want to scale without being stuck in the machine, this episode gives you the playbook.

  Links:

  🔹 Visit Gurney Excavation’s’ website: https://gurneyexcavationllc.com/

  🔹 Shop American-Made Attachments: https://skidsteernation.com/

  🔹 Need More Leads for Your Excavation Business? Visit Throttle Up Marketing: https://www.getthrottledup.com/

Matt Wolcott didn’t grow up in Tennessee—and he didn’t know a soul when he got there. But in just a year, he went from the “new guy” handing out business cards at gas stations to being the go-to name for storm shelters and mowing tough terrain. His story’s not about luck—it’s about hustle, follow-through, and solving real problems when others bail.

Takeaways:

✅Matt wore his company shirts everywhere—even got in trouble at his old job for it. Branding doesn't stop after hours.

✅He calls back every missed call—telemarketer or not. Most don’t leave voicemails, and that quick reply often wins the job.

✅He turned a simple mower attachment for his mini-excavator into a niche that competitors couldn’t touch.

✅He sold 15 storm shelters in under 6 weeks—some from his recliner, thanks to $10 Facebook ads and quick customer responses.

✅Built partnerships with other contractors to offload jobs outside his scope—keeps the customer happy, and the phone ringing.

Why It Matters:If you’re a contractor looking to stand out in a crowded market, this episode shows how being reliable, visible, and responsive is sometimes all it takes to win.

Links:

🔹 Visit Wolcott Outdoor Services’ website: https://wolcottoutdoorservices.com/

🔹 Shop American-Made Attachments: https://skidsteernation.com/

🔹 Need More Leads for Your Excavation Business? Visit Throttle Up Marketing: https://www.getthrottledup.com/

Cason Rawson didn’t just build Apex Excavating & Underground overnight — he did it while keeping a cool head through 90-day payment delays and the pressure of feeding twelve families every week.

In this episode, Cason opens up about:

✅How he bootstrapped from weekend septic jobs to multi-million-dollar bids.

✅The hard truth about government work: you’d better have four months of payroll in the bank.

✅Why loyal relationships with banks and insurers matter more than a cheaper quote.

✅Letting go of control — and why getting a good right-hand man and an accountant changed everything.

Takeaways:

✔️ Always have at least 120 days of cash flow ready.

✔️ Payroll comes first, profit second — crews keep you in business.

✔️ Stick with the people who stuck with you.

✔️ Get out of the paperwork and back into the field.

Why listen?

If you run equipment and carry the weight of a crew, these lessons will save you money, stress, and a few sleepless nights.

Links:🔹 Connect with Apex Excavating & Underground: https://www.facebook.com/ApexExcUnd

🔹 Shop American-Made Attachments: https://skidsteernation.com/

🔹 Need More Leads for Your Excavation Business? Visit Throttle Up Marketing: https://www.getthrottledup.com/

👉 Hit play and learn what most guys wish they’d known before bidding big.

She went through a divorce, shut down a business, and started over—seven months pregnant, running a skid steer, and refusing to quit. Stephanie Brooke isn’t just building driveways—she’s rebuilding her life, one load of gravel at a time.

In this real-as-it-gets episode of the Skid Steer Nation Podcast, I sit down with Stephanie and her dad Richard—the team behind Precision Gravel and Earth Solutions. We talk about the hard lessons that come from business breakups, starting from scratch, and what it takes to grow a company that actually fits the life you want. If you’ve ever thought about throwing in the towel, this one will hit home.

Key Insights:

✅ Start Smart, Even When It’s Hard: Stephanie’s first business didn’t have a solid foundation—but her second one does. Learn how she approached Precision Gravel differently from day one.

✅ The Power of Business Agreements: Stephanie learned the hard way that even if you trust your business partner, you still need a clear, written agreement—especially if that partner is your spouse.

✅ Marketing with Vulnerability: From DirectTV sales to building a local brand, Stephanie shares how being authentic and showing your face online wins more trust (and work) than just polished photos.

✅ Bouncing Back with Clarity: After a painful business dissolution, Stephanie partnered with her retired father to launch a more focused, niche excavation business—with the aim of building not just driveways, but long-term client relationships.

Why This Episode Matters:

This episode is essential for professionals in the excavation and land services industry who are navigating challenges—whether relational, financial, or operational.

Stephanie’s journey demonstrates that clarity, structure, and authenticity are more valuable than perfection. If you’ve ever wondered how to come back from a setback stronger, this episode is your blueprint.

🔗 Connect with Success:

👉 Visit Precision Gravel and Earth Solutions’ website: https://www.precisiongravelandearth.com/

👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: https://skidsteernation.com/

👉 Throttled Up Marketing: Build your excavation brand, automate your outreach, and generate leads: https://www.getthrottledup.com/

Join us next week as we bring you more stories from professionals shaping the excavation industry!