The need for help for impacted wine professionals is ongoing.

On this episode of Sip Sip Hooray!, we dive into how the wine and hospitality community supports professionals in crisis. Guest Cristie Norman, president and co-founder of the United Sommeliers Foundation, shares how the nonprofit has been providing financial aid to sommeliers and wine professionals affected by disasters—including the recent Los Angeles wildfires.

The recent LA wildfires may be over, but their impact on the wine and hospitality industry continues. Cristie Norman discusses the ongoing need, not only for the LA Fires but also for recent hurricanes, other natural disasters, but also healthcare needs and domestic violence issues facing sommeliers.

Learn about the foundation’s five-year journey, its impact on industry professiona, and how you can contribute to their mission. From financial aid for those facing unexpected hardships to disaster relief efforts, the USF is making a real difference. From providing emergency grants to those in need to long-term recovery support, their work is truly inspiring.

This Earth Day, we get our hands dirty (in the best way!) with Jason Haas, second-generation proprietor of Tablas Creek Vineyard in Paso Robles, on California’s Central Coast. Tablas Creek is the first U.S. winery to earn Regenerative Organic Certification (ROC). Jason breaks down what regenerative organic farming is, why it's a game-changer for the planet and your wine glass, and how Tablas Creek is leading the charge in farming that's good for the soil, the vines and grapes, people, animals and the community.

Seems Paso Robles is a mecca for the regenerative organic farming movement. Jason has his theory as to why, and he also tells us how regenerative farming goes beyond organic and biodynamic practices and how these practices increase carbon sequestration.

On this episode of Sip Sip Hooray, we take a frank BTS look on what - and how much money - it takes to establish a new winery in Napa Valley.

Fred and Trey Eppright are the father-son duo behind Parable Wines in Napa Valley. They built careers as real estate developers in Texas, but after trips to various wine regions, Trey fell in love with wine and wanted to find a winery property in Napa Valley. He convinced Fred to invest in his dream.

Their story includes the challenges of starting a winery in Napa Valley and the permit battles that delayed their vision for 3+ years.

After listening we know you’ll have a new appreciation for why wine costs what it does.