LinkedIn, Instagram, AI, algorithms, content chaos… 2025 was a lot.

If you’ve felt whiplash trying to market your firm this year, you’re not alone.

In this episode, I’m pulling back the curtain on what 2025 really looked like for me as a marketer, mom, empty nester, and business owner living in Spain plus how I’m shifting into 2026 with more flow and less forcing.

In this episode, I chat about: ✨ Why my word of the year was “reset” (and how that actually played out) ✨ The messy middle of empty nesting, business pivots, and solitude ✨ Stepping away from the agency model and back into solopreneur life ✨ Why social feels noisy, numbing, and weird and what’s actually going on ✨ Instagram, LinkedIn, Threads, Facebook: where I’m showing up in 2026 (and why) ✨ My new word for 2026, “flow,” and what it means for your marketing

If you’ve been wondering how to show up next year without burning out, this one’s for you.

Work with Me:

Services - Bee Simplified

Let’s Connect:

LinkedIn: https://www.linkedin.com/in/biancamarissasmith/

Instagram: http://www.instagram.com/beesimplified.com

Marketing for financial pros can feel like you’re juggling spreadsheets, deadlines, expectations… and then somehow, you’re also expected to be a full-time content creator.

Let’s dig into how you can simplify your marketing, protect your energy, and build a rhythm that actually works for your life and business.

In this episode, I break down:

✨Why most financial pros burn out with marketing (and how to break the cycle)

✨ How a simple “content hub” saves you hours

✨ Why your natural rhythm matters more than any content calendar

✨ How AI is impacting visibility, search, and the way clients find you

✨ Why email marketing is still wildly underrated in the financial space

✨ What to focus on going into 2026 so your marketing supports you and doesn’t drain you

✨ What to analyze now so you stop wasting time on platforms that aren’t working

Episodes Mentioned:

Episode 42

1. What’s Actually Working on LinkedIn Right Now (Financial Edition)

Episode 54

1. From Agency to Me: The Soft Rebrand Story

Episode 57

1. The Marketing Metrics That Grow Your Accounting Firm

Grab Your Free Content Hub:

The Simplified Content Hub - Bee Simplified

Book One Of My Services

Services - Bee Simplified

Let’s Connect

LinkedIn: https://www.linkedin.com/in/biancamarissasmith/

Instagram: http://www.instagram.com/beesimplified.com

SEO can feel vague, but for financial firms it’s one of the most reliable ways to grow beyond referrals while staying compliant.

In this guest convo, Beth Chernes from Beth Chernes & Co breaks down practical, video-first SEO, keyword research that starts with client language, and simple website fixes that build trust and convert.

In this episode, I sit down with Beth, to chat about:

• What “search everything” SEO really means for financial firms in 2025
• How to use video-first SEO to get your content found and drive qualified leads
• Simple keyword strategies that start with your clients’ language, not just data
• How long it actually takes to see results
• The biggest website mistakes costing firms leads and how to fix them

Grab your free resource from Beth:

Million Dollar SEO Playbook:

https://bethchernes.co/million-dollar-seo-playbook

About the Guest:

Beth Chernes, J.D., is an SEO strategist and digital marketer who started her boutique agency, Beth Chernes & Co., in 2020 with a mission to help financial firms, B2B companies, and nonprofits achieve measurable results from their websites. She’s known for her approachable style, clear communication, and results that speak for themselves: helping clients generate millions in revenue through organic search. When she’s not deep in data, Beth is recognized as an award-winning volunteer and is happiest spending time with her family which is often at Disney or planning their next getaway.

Connect with Beth below:

LinkedIn: https://www.linkedin.com/in/bethchernes/

Facebook: https://www.facebook.com/BethCWrites

Instagram: https://www.instagram.com/bethcwrites/