Simon Goes Nuclear with nuclear energy influencer Isabelle Boemeke

“Nuclear” might make you wince—but the real problem isn’t the energy, it’s the branding. Safe, low-carbon, and scalable, nuclear could be a climate hero—if only we told the story right.

Isabelle Boemeke is on a mission to change how we think about nuclear energy. A Brazilian model turned the world’s first nuclear influencer, she created her alter ego, Isodope, to show a new generation the benefits of clean energy—while cutting through the fear shaped by war movies and disaster shows. In her new book, Rad Future, she makes the science, history, and promise of nuclear power accessible to everyone.

In this episode, we talk about why nuclear scares us, how we need to rethink the climate conversation, and why embracing nuclear energy could be one of our smartest moves yet. Isabelle also shares her personal journey—from modeling to advocacy, building Isodope, and helping shift the conversation around clean energy for a better, brighter future.

This is… A Bit of Optimism.

Learn more about Isabelle’s work here.

https://isodope.com/

And order the new book Rad Future here.

https://isodope.com/rad-future/

Sinek let your guest talk

Why do you find it necessary to finish your guests thoughts. Many times right but you don’t tell it as good as the expert. You cut your guest off too often. Give her space to tell the story. You were more appropriately engaged at the end when it shifted from you “interviewing” her to her asking you questions. It was frustrating. I felt like she had more to give, but you slowed here down. She had more to say. Stop interrupting! The ratings I give are 3and 4 star. All credit to the guest and topic. Your anecdotal coin example was off target. You can make the point and moved on. The point was made by her, but you had to “one up” and take time away from the topic