Signs, Strategy, and Storytelling: Inside Tire Discounters’ Unique Brand Voice — with Crissy Niese

In this episode of Giant Stories, we sit down with Crissy Niese, the Senior Vice President and Chief Customer Officer of Tire Discounters, to explore how a Cincinnati-based, family-owned company has grown from a one-bay garage into one of the nation’s largest independent tire and automotive service chains. Episode highlights include: The origins of Tire Discounters and its family-owned ethos Why storytelling is the foundation of Tire Discounters’ brand strategy The surprising power of humor and humanity in a traditionally “unsexy” industry Creating brand equity through cheeky signage, radio jingles, and character-driven ads How Tire Discounters brings employees and customers into the brand narrative Turning a transactional industry into a relationship-driven business Learn more about your ad choices. Visit podcastchoices.com/adchoices