Signal Drop: You Can’t Market Trust

Trust isn’t a soft skill in IT Operations. It’s operational. In this Signal Drop, Allan looks at trust through a real-world Ops lens: hiring integrity, vendor behaviour, and why overselling destroys credibility fast. From candidates breaking trust before day one to vendors promising what production can’t deliver, this episode cuts to a simple truth: trust can’t be marketed. It’s earned through consistent, honest behaviour under pressure. Without trust, everything slows down.