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I shut down a platform I built to raise the standard of this industry.
Not because it failed… but because I couldn’t stand behind it anymore.

There’s a moment every business owner faces eventually.

When the data doesn’t just disappoint you…
It forces a decision.

In this episode, I’m sharing the real story behind why I made the call to shut down Gotary — a directory I built differently on purpose.

Not faceless.
Not automated.
Not “set it and forget it.”

I put my own name, my own reputation, and my own confirmation on the line for every notary listed.

And that’s exactly why I couldn’t ignore what kept happening.

Repeated complaints.
Missed calls.
Unreturned voicemails.
Inconsistent professionalism.

This wasn’t one-off noise.
It became a pattern.

And at some point, you have to ask yourself:

Would I trust this… if I were the client?

In this episode, we talk about:

• Why I built Gotary the way I did
• What I heard over and over again from hiring parties
• The difference between systems and behavior
• Why some problems can’t be solved with better tools
• The line every business owner eventually has to draw
• What this means for your own reputation and growth

This isn’t about calling anyone out.

It’s about ownership.

Because at the end of the day:

A system can create opportunity.
But only behavior earns trust.

And if you’re serious about building something that lasts…
that’s the part you can’t outsource.

You can join the conversation and get the support you need to grow a truly professional notary business in my free community on Skool here: https://www.skool.com/notary/about

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Most notaries are taught to build their business one review at a time.

Build your Google Business Profile.
Ask every client for five stars.
Stay visible.

And that advice works… to a point.

But if you’ve ever felt like you’re still chasing the next appointment, still wondering where the next opportunity is coming from, there’s a reason.

You’re playing a transaction-based game.

In this episode, Bill Soroka introduces a different approach—one that shifts your focus from individual appointments to long-term, high-value relationships.

It’s called The Review Flip.

Instead of focusing only on getting your own reviews, you begin helping your attorney clients (especially estate planning firms) strengthen their online visibility and client feedback systems.

Why does that matter?

Because many small law firms:
• Were never taught how to market their business
• Don’t have a structured review-getting strategy
• Rely heavily on referrals and inconsistent visibility

That gap creates an opportunity for you.

Not to sell.
To help.

And when you help the firm grow, something powerful happens:

More visibility → more clients → more estate plans → more signing appointments → more consistent income for you.

That’s leverage.

In this episode, you’ll learn:

• Why focusing only on your own reviews limits your long-term growth
• The hidden opportunity inside small estate planning firms
• How to introduce yourself to attorneys without sounding salesy
• How to support a law firm’s review strategy during your appointments
• The simple language that makes this feel natural and professional
• How this shifts you from “vendor” to “trusted partner”

This isn’t about becoming a marketing expert.

It’s about recognizing the value you already bring—and applying it in a way that creates stronger relationships, better positioning, and more predictable business.

If you’re ready to stop chasing individual appointments and start building partnerships that generate consistent work, this episode will change how you think about reviews, visibility, and your role as a notary.

Take the next step:

Inside the free High Performance Notary community, you’ll find a fully customizable, one-page Review Visibility Framework you can share with attorney clients and prospects.

It’s designed to help law firms:
• Make review requests part of their workflow
• Remove friction for clients
• Build trust and visibility consistently
• And integrate a notary partner into that process

Join the community here:
https://www.skool.com/notary

You are more than a notary with a stamp.

Step into a role where you help your clients grow—and your business grows with them.

That’s The Review Flip.

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How long would you keep marketing your notary business with zero response?

Seven days?
Thirty?
Ninety?

In this episode of the Sign & Thrive Podcast for Notaries, Bill Soroka sits down with Victor Diaz of Andre Mobile Notary Service in Houston, Texas to unpack what really happens when you commit to daily prospecting — even when nothing seems to be working.

Victor spent nearly 120 days sending outreach emails to estate planning attorneys without a single reply. No encouragement. No validation. No quick wins.

Most notaries would have quit.

He didn’t.

Today, one attorney alone sends him steady weekly work — and that relationship started with an email that initially went unanswered.

This conversation is a real-world case study in notary marketing, consistency, and professional growth.

Inside this episode, you’ll learn:

• What “staying top of mind” actually means in a service business
• Why most notaries quit too early
• How to structure your day around energy and productivity
• The difference between motivation and commitment
• How to market to estate planning attorneys the right way
• Why email prospecting works (even when it feels like it doesn’t)
• How one referral relationship can change your entire business
• The power of follow-up and professional persistence
• How to confidently talk about your notary services anywhere
• Why simply having a Google Business Profile is not enough

Victor shares how he blocked his time, committed to daily execution, and refined his outreach instead of chasing new tactics every week. He explains how community accountability and structured habits helped him stay disciplined through discouraging seasons.

You’ll also hear how he:

• Built relationships with attorneys by adding value beyond the signing table
• Helped referral partners grow their own visibility
• Asked for reviews strategically
• Created a referral loop that brings business back to him
• Turned everyday conversations into real opportunities

This is not hype.
This is not overnight success.
This is what one full year of disciplined marketing looks like.

If you are a mobile notary, loan signing agent, apostille agent, or estate signing specialist struggling to get traction, this episode will challenge you in the best way possible.

Because the truth is simple:

The work that builds a sustainable notary business is not glamorous.
It happens in daily emails.
In follow-up calls.
In uncomfortable conversations.
In showing up when no one is responding yet.

And when it compounds — it compounds fast.

Victor also shares his perspective on professionalism in the notary industry, ongoing education, and why commitment to growth separates serious business owners from hobbyists.

If you’ve ever wondered:

“Is this even working?”
“How long should this take?”
“Am I doing enough?”
“Why isn’t my phone ringing?”

This episode is your reality check — and your encouragement.

Stay consistent.
Refine your approach.
Honor your commitment.
Give it time.

Because sometimes, the phone starts ringing right after most people would have quit.

To connect with Bill and explore the High Performance Notary community, visit NotaryCoach.com or join at skool.com/notary.

If this episode resonates with you, share it with another notary who needs to hear it — especially the one who’s thinking about quitting too soon.