Sigga Soffia on Designing Moments and Becoming Resilient

In this episode of Two Beats Ahead Live!, Michael Hendrix interviews renowned Icelandic choreographer, artist, and designer Sigga Soffia, founder of Eldblóm Elixir. Sigga Sofia shares how her clear understanding of “designing moments” has led to a connected career, from dancer to fireworks designer to gardener to spirits entrepreneur. She discusses the unpredictable nature of Icelandic weather and how it has been key to her building resilience and confidence as a creator, and how her own year-long battle with cancer deepened her commitment to honesty, joy and art.