Shuga X Ice: Bringing A Taste of Home to America's Favorite Dessert

A Bright Idea is back for a new season and a sweet treat. On this week's episode I speak with Ndidiamaka Agu, founder of Sugar and Ice, an ice cream brand that infuses rich African flavors into classic American desserts. Ndidiamaka shares her journey from a medical background to entrepreneurship, influenced by her family's entrepreneurial spirit. She discusses the challenges of starting her business, the importance of childhood memories in her flavors, and her vision for the future of Sugar and Ice, including plans for national shipping and collaborations.