Summary

In this conversation, Simon Jones engages with Laura, Jo, and Hina from three different independent schools to discuss the changing landscape of school open days and parental expectations. They explore how schools are adapting their recruitment strategies, enhancing open day experiences, and utilising digital tools to engage with prospective families, especially in the context of international recruitment. The discussion also touches on the role of AI in streamlining admissions processes while maintaining a personal touch.

Takeaways

• Parents are demanding more than just traditional open days.
• Open events are evolving to include workshops and experiences.
• Retention of current students is as important as recruitment.
• Digital engagement is crucial for international recruitment.
• Self-guided tours allow parents to explore at their own pace.
• AI can enhance efficiency in admissions and marketing.
• Understanding generational differences in parent expectations is key.
• Schools are focusing on behaviors rather than characteristics in marketing.
• Personal connections remain vital in a digital world.
• The landscape of school recruitment is becoming more competitive.

Contacts

Hina Ghumra H.Ghumra@whitgift.co.uk

Joanne J. Phillips jjphillips@giggleswick.org.uk

Laura Lachevre l.lachevre@ladybarnhouse.org

Links

www.amcis.co.uk

www.thebonjouragency.com