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Are you spending thousands on social media content that disappears after 48 hours? In this episode, CJ Williams breaks down why most marketing agencies flood your Instagram with Reels but ignore long-term platforms like YouTube and Google—and why that’s a problem for your business.

Learn how agencies are optimizing for their own convenience, not your growth—and what a smarter, more sustainable video marketing strategy looks like, especially for small business owners in Charlotte and beyond.

What You’ll Learn:

• Why agencies push short-form social content that doesn’t compound
• The hidden costs of relying on “hope marketing” through social media
• What foundational content is—and how it can grow your visibility for years
• How to build a video marketing strategy that prioritizes YouTube, SEO, and website traffic
• The questions to ask before hiring a marketing agency

Like What You Heard?

• Subscribe to Show Up Better on Apple Podcasts, Spotify, or wherever you listen.
• Leave a review to help more business owners discover how to turn content into conversions.

visit the website: www.podcasttitans.com
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Content creation isn’t just about looking good on Instagram — it’s about building something that works for your business. In this episode of Show Up Better, C.J. Williams breaks down why your website — not social media — should be the foundation of your content strategy.

You’ll learn:

• Why your social media feed is not your website
• How to turn your website analytics into content ideas
• The three must-haves for a high-performing site (SEO, speed, and analytics)
• Why blog posts, YouTube videos, podcasts, and emails should come before social media
• How to stop wasting time on content that doesn’t move the needle

visit the website: www.podcasttitans.com
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After years of working behind the scenes and being known as "the camera guy," I'm stepping into the spotlight with a new mission: helping businesses market with video—not just film it.

In this episode, I’m pulling back the curtain on:

• Why being great at your craft can actually hold you back
• How I found myself stuck in a role that no longer fit
• The mindset shift that changed my entire approach to content
• Why I’m shifting Podcast Titans from video production to video marketing

This isn’t just a rebrand—it’s a repositioning rooted in purpose and long-term impact. If you're a creative, freelancer, or business owner who’s tired of being boxed in by your skillset... this one’s for you.

visit the website: www.podcasttitans.com
Follow me in Instagram