Show Me The Money

Podcasters perplexed at how to turn their passion into profit.

Norma Jean Belenky and John Kiernan search out answers to the question, "Where's the money in podcasting?" with their new show PodBiz, dedicated to transparent conversations about podcast monetization across the industry.

In this episode of Creators, Norma Jean joins us to discuss how PodBiz explores diverse revenue streams through conversations with platform executives, adtech specialists and independent creators.

We explore the value-for-value model, where listeners can directly support creators based on the perceived worth of the content they consume, an approach that eliminates intermediaries and fosters a unique connection between the podcaster and their audience.

Sam introduces the new TrueFans wallet page, which makes it easier for creators to track all incoming and outgoing transactions. Listeners benefit too, with their own wallet tab showing payments to podcasters and earnings from engagement activities.

Sam highlights some of the ways that listeners can earn these micropayments, from becoming a superfan to listening to Fanzone from TrueFans or commenting on this show.

We also explore exciting industry developments including Podcasthon in March 2026, where podcasters dedicate episodes to charities, and potential global music licensing that could transform podcasting into "the new radio."

Discover how both creators and listeners can benefit from the evolving podcast monetization landscape. Leave us a comment to join the conversation – we'll even pay you a small amount for your thoughts!

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Music: How It Is from Ketsa Music

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