Should racial division be a focus during Lent?

Various denominations of Christians around the world celebrate Lent. It comes from the recognition of the 40 years the children of Israel wandered in the wilderness and the 40 days of fasting that Jesus spent in the desert. While not all denominations may celebrate it, it is a time where something that is favored is given up in order to have a closer relationship with God. 

One church in Illinois is focusing on Lent from a racial divide this year. They announced that they would give up "whiteness" in order to celebrate Lent. Is that really spreading the Christian faith through sharing the racial divide? Such language is the talking point of poltical leaders and social justice groups and shouldn't be the focus of churches. 

In fact, if churches were focused on racial equality throughout time, we probably would not be having this happen. Jesus taught us that He was not concerned with one skin color over another. He shared that His message was for all. His salvation was for all. He did not specify it for one group or another. So why are we looking at it from a divisive perspective? 

Instead, we should be focusing on this from a Christian perspective. One of sharing the love of God, no matter the person's skin color, background, or any other social classes that the world says we should focus on. We should love and share like Jesus.