Should You Run Ads for Homeschooling Freebies and Products?

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In this episode, Shannon discusses with her guest the elements of building a successful homeschooling curriculum that aligns with public school standards, while also creating a supportive community for parents. They explore traffic sources like Facebook ads and the development of resources such as printable guides and workbooks. Topics include the creation of assessment guides for phonological awareness, phonics, and reading levels, along with strategies for marketing and selling these resources. The conversation also delves into creating a welcoming community with masterclasses and subscription models to help homeschool families thrive.

00:00 Introduction and Overview

00:11 Creating Homeschool Curriculum

01:02 Assessment Guides and Ads

02:55 Building a Homeschool Community

03:29 Addressing Challenges and Strategies

04:38 Customer Journey and Funnel Strategy

05:32 Pricing and Offers

09:31 Final Thoughts and Recommendations