Should You Monetize Your Podcast?

Monetizing your podcast sounds great, but is it the right move for your show, your audience, and your business?

In this episode of Profitcast, Seth Silvers and The Real Brian unpack the realities of podcast monetization in 2025. From CPMs and ad networks to value-based sponsorships and backend business strategies, they break down what actually works (and what doesn’t) for business podcasters.

This episode is packed with real-world numbers, examples, and fresh perspective—especially for branded shows, niche podcasts, or anyone tired of outdated monetization models.

Topics explored in this episode:

(03:33) Why CPM-based monetization doesn’t work for most shows

(08:19) Better monetization models for niche and branded podcasts

(15:24) Indirect monetization: backend offers, client conversion, and trust

(22:15) When podcasting becomes your most effective nurturing tool

(28:28) Real examples of niche shows generating serious revenue

(33:23) Final thoughts: set your own rules and monetize with clarity